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In this insightful interview, Ruby Boulanger, Chief Marketing Officer at Fortra and co-founder of Women in Private Lending, shares her journey in marketing, industry insights, and leadership lessons. Discover how her passion for the industry, the importance of mentorship, and the role of AI are shaping her career and the ...
Why Your Marketing Is Not Converting and What To Do About It
Why Your Marketing Isn't Converting — THINK THINK. Editorial Marketing and Growth Why Your MarketingIs Not Convertingand What To Do About It THINK Editorial Team Private Money and Entrepreneurship You are posting consistently. You are running ads. You are showing up. And yet the registrations, the inquiries, the sales are ...
Tax Season Is a Wake-Up Call: Are You Building a Tax Strategy, or Just Filing a Return?
Every spring, I watch the same scene play out. Real estate investors scramble to gather receipts, chase down 1099s, and hand everything to their CPA with one prayer: please don't let me owe too much. Then they sign the return, write a check, and move on — until next April, ...
Licensing mistakes can sink you fast. When expanding into new markets, many real estate investors and private lenders operate under a common assumption: If it’s a business-purpose loan, licensing doesn’t apply. But that’s not always true, and getting it wrong can come with serious consequences. Licensing laws vary widely by ...
Welcoming pets is good for business when everyone knows the rules. For many renters, pets are more than animals. From playful pups to laid-back cats, they’re beloved members of the family. As more renters adopt pets, the demand for pet-friendly rentals is skyrocketing. This creates both an opportunity and a ...
Pricing, prep, and presentation are make-or-break factors—fix them to fill your vacancy. You’ve listed your rental property, posted the photos, and waited for the applications to roll in—but it’s still sitting vacant. A vacant property means lost income, and the longer it sits empty, the more frustrating it gets. So, ...
How Home Staging Can Transform Your Space and Accelerate Your Sale
In today's competitive real estate market, the difference between a home that sits on the market for months and one that sells quickly often comes down to presentation. Home staging—the art of preparing a residence for sale by making it appealing to the broadest range of potential buyers—has evolved from ...
create a brand that instills trust, comfort, and competency by leaning into (your audience’s) emotions. It is surprising to still see real estate marketing that looks as exciting as a permission slip. Logos with generic roofs, websites flagged by Google’s SEO gods for crimes against page speed, pitch decks slapped ...
What if the key to building a profitable real estate portfolio isn’t just about buying properties—but about managing them the right way? Eddie took a dive deep into the strategies, tools, and insights that can take your portfolio to the next level with Mike Steward from Real Property Management. What ...
Liquid Logics Unveils Game-Changing Tech for Investors and Lenders
Liquid Logics is transforming the real estate sector with unprecedented access to capital and streamlined property analysis for investors and lenders. The real estate landscape constantly evolves, presenting lenders, investors, and borrowers with new tools and metrics to enhance their decision-making. The gift of enhancements in technology can come as ...
What to Do If Your Tenant is a Hoarder
Dealing with a tenant who hoards can be a situation that is both very challenging and delicate for any rental property owner and manager. In recent years, hoarding has been recognized as a psychological disorder that can affect people in every age range, income level, and demographic. This makes it ...
How to Prep Your Rental Property for Inclement Weather
For rental property owners and managers, unpredictable weather can present a real challenge. From heavy rain and snowstorms to extreme heat and high winds, inclement weather can wreak havoc in the most unexpected ways. While you may not always be able to predict what the weather will do, you can ...
Customer Service as a Key Differentiator
EXCEPTIONAL CUSTOMER SERVICE IS AN IMPORTANT FACTOR AS YOU CONSIDER A LENDER. Many lenders have focused their strategy on providing discount experiences with bargain rates at the cost of a personalized and outstanding experience for their clients. The savvy investor, however, keeps in mind the relationship they hope to build ...
Think Realty Podcast #328 – Is Property Management Your Biggest Liability?
Ever feel like property management is the toughest part of real estate investing? You’re not alone! Eddie sat down with Stacey Brown from Real Property Management, who shared insider tips on turning property management from a liability into an asset. With over 77,000 properties under management, Stacey offers a unique ...
Think Realty Podcast #326 – Tax Planning Boring? Think Again – It Could Save You Thousands!
Ever wondered why taxes are the biggest expense in real estate? Did you know it's also the key to making more money? Eddie sat down with Hubert Johnson from Guardian Tax Law, PLLC to dive into asset protection, tax law, and how these 'boring' topics are the most exciting tools ...
Should You Do Multiple Tenant Leases?
For many property owners in the single-family rental home market, the ideal tenant is a one-lease long-term tenant. But in some locations it might make more sense to offer multiple tenant leases for a single-family property. Especially if your rental home is in a college town or in areas where ...
What to Look for in a Value-Add Lender
Communicates and is Easy to Work With Communication is important in any industry, but it is critical in a time sensitive business with so many moving parts. Your lender should communicate on a regular basis in a way that fits your schedule and via a channel that works for you ...
Dominion Financial Services Announces Dustin Wells as President of Wholesale Division
Dominion Financial Services, a leading national private lender for real estate investors, is pleased to announce the appointment of Dustin Wells as President of its newly established Wholesale Division. This move will expand Dominion’s reach and strengthen its position in the real estate lending market. Dustin Wells brings over two ...
Market Disruptions: How Innovations Are Reshaping the Future of Real Estate Investing
If the only constant is change, get ready for a wild ride. Market-driven disruptions were once occasional features in the real estate investment landscape, but evolving trends and transformative technologies have reshaped real estate investment opportunities much more frequently in recent years. Although most investors are now familiar with virtual ...
Stay Ahead of the Real Estate Game with Advanced CRM Solutions and WhatsApp Integration
The real estate industry is ever-evolving, moving at a pace that's challenging to keep up with. From people looking to purchase houses in order to flip them, renovate them and make some extra cash, to buyers specializing in short-term rentals that will bring them income now—the real estate market is ...
Best Practices for Investors with Out-of-State Rental Properties
If you’re looking to diversify your rental property portfolio, investing in rental properties outside of your local area may be one of the best ways to expand your horizons and maximize your returns. There are many reasons to look out of state for rental properties, not the least of which ...
There are a lot of question marks surrounding the lending industry and current market, so Eddie sat down with Ben Fertig, President at Constructive Capital, to chat about all things currently happening in the lending space. They chat about legislation being passed, if the gaps in the conventional lending space ...
About Lima One Capital: Lima One Capital is recognized in private lending as the nation’s premier lender for real estate investors. With a focus on providing Fix&Flip, Ground Up New Construction, Rental (DSCR), and Multifamily loan programs, Lima One Capital has originated approximately $10 billion in loans funded and more ...
Think Realty Podcast #303 – Streamline Your Business for the 21st Century
So many people say that “old school” is the best way to get things done, and while that could be true for some, landlords need things to be easier in their lives! Eddie chatted with Krista Reuther, Senior Content Marketing Writer at TurboTenant, about Turbo Tenant and how it ...
What to Look for in a Property Management Company
Managing a rental property is a full time job, and for those property owners who desire a little more free time, hiring a residential property management company is an excellent way to take some of the burden of rental ownership off of your shoulders. There are a number of companies ...
