The real estate industry is ever-evolving, moving at a pace that’s challenging to keep up with. From people looking to purchase houses in order to flip them, renovate them and make some extra cash, to buyers specializing in short-term rentals that will bring them income now—the real estate market is buzzing, and it’s essential for both people looking to enter it or those already in the game, to stay up to date on technology and ensure that they’re up to the minute. Let’s check out the tools on the market that will make the buying and selling process a little bit simpler and a whole lot more streamlined.

Staying Connected

It’s a common fact that real estate agents and reps are always on the go, moving from business premises to their home office, and showing ten houses to potential buyers in the meantime, liaising with sellers and trying to come to an agreement between all parties involved. With so many listings not being sole mandates, in other words allowing for other agents to advertise them, it’s vitally important to stay on the pulse, keep in contact with all parties involved and update the information you get from day-to-day dealings and interactions. This is where CRM software for real estate agents comes in. This is an indispensable tool, nay foundation, for agents to get their inputs combined on one platform, whether they’re in the office or on the road. The sale of a house or commercial property can happen in a matter of minutes; a buyer may make a decision based solely on whether the real estate agent knows what they are talking about and the buyer feels that they are in good hands. Those aspects are made easier and almost guaranteed with property management software.

Maintaining Good Relationships

A specific real estate agent could be the best seller on the block, have incredible people skills and sales tactics, all of which will definitely help in selling a house. However, it takes a team if you want to be successful in the long term. Many hands make light work as the saying goes, and it rings true in the property market too. You can’t be in more than one place at once, making it essential to manage and foster relationships between buyers, sellers, agents, brokers, developers and financial institutions—there are more people involved than one would initially assume. Keeping in contact and maintaining relationships is vital, as is keeping up with tech and popular communication channels such as WhatsApp integration for real estate.

A well developed CRM system will have omnichannel communication features, built-in campaigns, etc. Property Raptor features, complete customization options, self-service portals and seamless WhatsApp integration. While the foundation of the real estate market seems to be understandable, in other words one party wants to sell a property and the other is keen to buy, real estate agents and firms have varying goals that they want to achieve, and a CRM system can help cater to multiple requirements, ultimately enabling a company to scale up much quicker. From managing incoming requests and preparing price quotes, to selling commercial real estate and property management, a CRM system will address and take care of the end-to-end process behind the scenes.

AI Integration

Artificial Intelligence is all the rage these days, and some people tend to look at the negative aspects as opposed to seeing the positive ones, in this case the ability to enable accurate property valuations, personalized property recommendations and efficient lead generation, to name only a few. All these aspects take hours and days to complete, and mistakes can be made. However, when AI is integrated into a real estate CRM system, the opportunities are endless. Real estate agencies and their investors have mountains of both proprietary and third-party data about properties, communities, tenants and the market itself, which increases every single time they show or see a new house.

The information gained, if stored and processed properly in a timely manner, can be used to customize existing AI tools so that they can perform real estate-specific tasks. Examples of tasks specific to the real estate industry include identifying opportunities for investors at lightning speeds, meaning that a simple filter can be applied based on previous data or properties purchased by an individual or a company, and this will in turn indicate and send properties that may be of interest and are currently on the market. AI also has the ability to revolutionize building and interior design by using existing data to analyze possible features and decor options, reducing the risk of errors that could cost thousands. CRM software for real estate agents, integrated with AI, could also lend a helping hand in creating marketing materials and facilitating customer journeys while opening up new revenue streams.

While real estate CRM systems may initially be a tad tedious to start, as the first steps include setting up the CRM application, configuring the organization variables, renaming the preset modules and then creating a custom module, the time spent on the set-up steps is well worth it in the long run. This expedient tool helps redefine the way real estate businesses buy, sell and invest in properties. Think of the long game, not simply one property sold here and there. Invest time now and reap the rewards later in life by opening doors to new possibilities.

  • Contributor

    We believe in the positive, life-changing impact of real estate investing. Our mission is to help investors achieve their goals to build wealth, better manage time, and live a life full of purpose.

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