Skyler Wilson

  • Skyler Wilson is an entrepreneur obsessed with video production and marketing. It started with making YouTube videos in middle school, then interning at a marketing firm and church, mastering editing and live production. Wilson founded video production and marketing company Shift Z in 2022 and Retro Current Marketing in 2023, targeting music artists and real estate pros. He offers a fresh perspective, blending creativity, leadership, and processes.

Why Storytelling Is the Most Crucial Part of Modern Marketing

Why Storytelling Is the Most Crucial Part of Modern Marketing

| Article | Operations
In The Constant Tug-of-war Between Bold New Marketing Ideas And Time tested Strategies, It’s Important To Get The Balance Right. In today's fiercely competitive market, having a great property is just the beginning. You need to market it in a way that not only captures attention but resonates with your ...
Bare Minimum Marketing Essentials

Bare Minimum Marketing Essentials

| Article | Operations
These essential steps ensure your message is clear, compelling, and well-crafted—and reaches its audience. In a world where the pursuit of success often leaves the small entrepreneur gasping in the dust, effective marketing must be distilled to its essence. For the budget-conscious entrepreneur, every moment and every penny count. The ...
How to Effectively Use AI in Your Marketing

How to Effectively Use AI in Your Marketing

| Operations | Article
The synergy between AI and human expertise is emerging as a cornerstone of effective marketing. In the ever-evolving realm of real estate marketing, the advent of artificial intelligence (AI) heralds a paradigm shift, offering tools and technologies that promise to streamline operations, enhance customer engagement, and personalize marketing strategies. As ...
Be Wary of Experts

Be Wary of Experts

| Article | Operations
Avoid marketers who make false promises; instead look for professionals who offer honest expectations about your marketing strategy. In the fast-paced world of real estate and marketing, the term ”expert” is thrown around like confetti at a celebration. We’re inundated with self-proclaimed gurus who promise to unravel the secrets of ...