Lead Generation

From bird-dogging properties that fit your investment profile to finding qualified tenants and buyers, the options to generate leads are near-limitless. Learn both up-and-coming and tried-and-true methods to fit your budget and goals.

Back To: All Topics  |  Operations

Lead Generation

From bird-dogging properties that fit your investment profile to finding qualified tenants and buyers, the options to generate leads are near-limitless. Learn both up-and-coming and tried-and-true methods to fit your budget and goals.

Back To: All Topics  |  Operations

best real estate marketing tools

8 Tools to Elevate Real Estate Presentations and Engage Buyers in the Digital Era

A well-crafted presentation can elevate your real estate business ahead of your competitors. The product is one thing, of course, but presentation is the key. That’s why real estate marketers now rely on a number of hi-tech tools to provide personalized experiences, tap into the emotions and desires of their ...
How Social Media Thought Leadership Generates Leads

How Social Media Thought Leadership Generates Leads

The right strategy and valuable content positions you as an industry expert and A credible community innovator. You could become an influencer on social media. No, not the kind of influencer who produces click-bait content, but rather the kind of influencer who thoughtfully shares ideas and expertise in real estate ...
Module 1 – Introduction to Marketing on a Tight Budget

Module 1 – Introduction to Marketing on a Tight Budget

00:02:51 | Learn how to maximize your opportunities without spending a lot of money so you can generate leads for your business. In this episode, Eddie discusses the importance of joining local groups of investors, and how to identify which are right for you. After watching this video, check out ...
Module 2 – Social Media Activity

Module 2 – Social Media Activity

00:02:40 | Social Media can be a very positive marketing tool for your real estate business. In this episode, Eddie will walk you through which networks to use and how to use them to your advantage to connect with investors and find deals. Other Videos in This Course ...
Module 3 – Follow-Up Campaigns For Existing Clients

Module 3 – Follow-Up Campaigns For Existing Clients

00:03:51 | Your existing clients are a great source for future deals. In this episode, Eddie will teach you how to create campaigns to follow up with your existing clients and connect with them to close more deals. Eddie's 3-part communication pathway will give you concrete examples of how to ...
Module 4 – Nurturing Campaigns With Targeted Lists

Module 4 – Nurturing Campaigns With Targeted Lists

00:04:48 | In this episode, Eddie will teach you how to market on a tight budget utilizing nurturing campaigns. He'll discuss what it looks like to nurture a potential customer and give you practical resources for accessing lists of your target audience. Other Videos in This Course ...
Module 5 – Blog, Write, Create Content

Module 5 – Blog, Write, Create Content

00:03:03 | Creating your own content is a great way to market on a tight budget. In this episode, Eddie will offer you practical advice on how often to create content, what to include in your content, and where to post it. Other Videos in This Course ...
Module 6 – Cause Marketing

Module 6 – Cause Marketing

00:07:41 | Your customer wants their dollars to go further than just your pocket. In this episode, Eddie will outline how you can incorporate cause marketing into your business, to incentivize customers to spend their money with you. Other Videos in This Course ...
Module 7 – Spread Your Message in Local Groups

Module 7 – Spread Your Message in Local Groups

00:03:10 | Creating credible, loyal customers is important to the success of your business. In this episode, Eddie discusses how putting your money behind local efforts can benefit you without costing much. Other Videos in This Course ...
Module 8 – Establish Yourself As the Expert in Your Field

Module 8 – Establish Yourself As the Expert in Your Field

00:06:31 | The expert in any field draws the most interest. Learn how to establish yourself as an expert in real estate in this episode with Eddie Wilson. Other Videos in This Course ...
Module 9 – Use Downtime For Marketing

Module 9 – Use Downtime For Marketing

00:05:51 | Marketing doesn't have to take up all your time or money. In this episode, Eddie will teach you how to optimize your downtime for marketing efforts. Other Videos in This Course ...
Module 1 – Inbound vs. Outbound Marketing

Module 1 – Inbound vs. Outbound Marketing

00:04:12 | Learn about the differences, benefits, and limitations of both inbound and outbound marketing strategies. Other Videos in This Course ...
Module 2 – Why Your Business Needs Inbound Marketing

Module 2 – Why Your Business Needs Inbound Marketing

00:04:58 | Work smarter, not harder with a solid inbound marketing plan. Other Videos in This Course ...
Module 3 – The Inbound Marketing Process

Module 3 – The Inbound Marketing Process

00:05:52 | Tips for how to put a process in place for your business. Other Videos in This Course ...
Module 4 – Attracting Inbound Marketing Traffic

Module 4 – Attracting Inbound Marketing Traffic

00:11:14 | Eddie shares proven strategies for getting noticed and generating traffic. Other Videos in This Course ...
Module 5 – Convert Inbound Visitors to Leads

Module 5 – Convert Inbound Visitors to Leads

00:08:21 | You have visitors, now what? Learn how to build a pipeline of leads. Other Videos in This Course ...
Module 6 – Convert Inbound Leads to Sales

Module 6 – Convert Inbound Leads to Sales

00:09:19 | Don’t let a good lead slip away! Discover proven methods for conversion. Other Videos in This Course ...
Module 7 – Turn Sales into Repeat, Higher Margin Customers

Module 7 – Turn Sales into Repeat, Higher Margin Customers

00:07:19 | Make smart use of time and money by learning ways to grow current relationships into long-term revenue generators. Other Videos in This Course ...
Module 8 – Analyze Your Inbound Marketing for Improvement

Module 8 – Analyze Your Inbound Marketing for Improvement

00:07:23 | There’s always room for improvement. Learn what to look for and what actions to take. Other Videos in This Course ...
Module 9 – How to Start Your Inbound Marketing Process

Module 9 – How to Start Your Inbound Marketing Process

00:05:16 | Tips to diving in and taking the first steps toward driving traffic, leads and sales. Other Videos in This Course ...
Module 1 – LinkedIn Groups

Module 1 – LinkedIn Groups

00:03:44 | If you're not on LinkedIn, you're missing the game, according to Abhi Golhar. In this episode, he'll help you get set up on LinkedIn and understand the platform so you can optimize it to grow your business. Other Videos in This Course ...
Module 2 – Optimize Your LinkedIn Profile

Module 2 – Optimize Your LinkedIn Profile

00:14:30 | Making sure you fill out all of the different aspects of your LinkedIn profile is imperative to your success on this platform. Watch this episode to better understand the different aspects, and how to get the most out of each one. Other Videos in This Course ...
Module 3 – Make Connections in LinkedIn Groups

Module 3 – Make Connections in LinkedIn Groups

00:06:32 | LinkedIn Groups are a powerful tool for making connections with other people like you. Harness the power of these groups by hearing Abhi Golhar's take on how to find the right ones and make an impression on them. Other Videos in This Course ...
Module 4 – Connect In-person at Meetups

Module 4 – Connect In-person at Meetups

00:06:42 | In this episode, Abhi Golhar will tell you how to translate your online interactions to in-person connections through MeetUp Groups. Other Videos in This Course ...
Module 5 – Snapchat for Millennial Lead Generation

Module 5 – Snapchat for Millennial Lead Generation

00:12:51 | Learn more about how to use Snapchat for your business in this episode with Abhi Golhar. Learn from Abhi's experience on this platform and take notes on his tips for utilizing it for your success. Other Videos in This Course ...
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