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Operations

Your operations define your long-term success in real estate investing. Fine-tune your process with: Asset Management | Asset Protection | Deal Analysis | Fundamentals | Growth | Lead Generation | Risk Management

Back To: All Topics 

Operations

Your operations define your long-term success in real estate investing. Fine-tune your process with: Asset Management | Asset Protection | Deal Analysis | Fundamentals | Growth | Lead Generation | Risk Management

Back To: All Topics 

Module 1 – Introduction to Marketing on a Tight Budget

Module 1 – Introduction to Marketing on a Tight Budget

| Eddie Wilson | Course: Marketing | Lead Generation, Operations, Resident Expert
00:02:51 | Learn how to maximize your opportunities without spending a lot of money so you can generate leads for your business. In this episode, Eddie discusses the importance of joining local groups of investors, and how to identify which are right for you. After watching this video, check out ...
Module 2 – Social Media Activity

Module 2 – Social Media Activity

| Eddie Wilson | Course: Marketing | Lead Generation, Operations, Resident Expert
00:02:40 | Social Media can be a very positive marketing tool for your real estate business. In this episode, Eddie will walk you through which networks to use and how to use them to your advantage to connect with investors and find deals. Other Videos in This Course ...
Module 3 – Follow-Up Campaigns For Existing Clients

Module 3 – Follow-Up Campaigns For Existing Clients

| Eddie Wilson | Course: Marketing | Lead Generation, Operations, Resident Expert
00:03:51 | Your existing clients are a great source for future deals. In this episode, Eddie will teach you how to create campaigns to follow up with your existing clients and connect with them to close more deals. Eddie's 3-part communication pathway will give you concrete examples of how to ...
Module 4 – Nurturing Campaigns With Targeted Lists

Module 4 – Nurturing Campaigns With Targeted Lists

| Eddie Wilson | Course: Marketing | Lead Generation, Operations, Resident Expert
00:04:48 | In this episode, Eddie will teach you how to market on a tight budget utilizing nurturing campaigns. He'll discuss what it looks like to nurture a potential customer and give you practical resources for accessing lists of your target audience. Other Videos in This Course ...
Module 5 – Blog, Write, Create Content

Module 5 – Blog, Write, Create Content

| Eddie Wilson | Course: Marketing | Lead Generation, Operations, Resident Expert
00:03:03 | Creating your own content is a great way to market on a tight budget. In this episode, Eddie will offer you practical advice on how often to create content, what to include in your content, and where to post it. Other Videos in This Course ...
Module 6 – Cause Marketing

Module 6 – Cause Marketing

| Eddie Wilson | Course: Marketing | Lead Generation, Operations, Resident Expert
00:07:41 | Your customer wants their dollars to go further than just your pocket. In this episode, Eddie will outline how you can incorporate cause marketing into your business, to incentivize customers to spend their money with you. Other Videos in This Course ...
Module 7 – Spread Your Message in Local Groups

Module 7 – Spread Your Message in Local Groups

| Eddie Wilson | Course: Marketing | Lead Generation, Operations, Resident Expert
00:03:10 | Creating credible, loyal customers is important to the success of your business. In this episode, Eddie discusses how putting your money behind local efforts can benefit you without costing much. Other Videos in This Course ...
Module 8 – Establish Yourself As the Expert in Your Field

Module 8 – Establish Yourself As the Expert in Your Field

| Eddie Wilson | Course: Marketing | Lead Generation, Operations, Resident Expert
00:06:31 | The expert in any field draws the most interest. Learn how to establish yourself as an expert in real estate in this episode with Eddie Wilson. Other Videos in This Course ...
Module 9 – Use Downtime For Marketing

Module 9 – Use Downtime For Marketing

| Eddie Wilson | Course: Marketing | Lead Generation, Operations, Resident Expert
00:05:51 | Marketing doesn't have to take up all your time or money. In this episode, Eddie will teach you how to optimize your downtime for marketing efforts. Other Videos in This Course ...
Module 1 – Inbound vs. Outbound Marketing

Module 1 – Inbound vs. Outbound Marketing

| Eddie Wilson | Course: Inbound Marketing | Lead Generation, Operations, Resident Expert
00:04:12 | Learn about the differences, benefits, and limitations of both inbound and outbound marketing strategies. Other Videos in This Course ...
Module 2 – Why Your Business Needs Inbound Marketing

Module 2 – Why Your Business Needs Inbound Marketing

| Eddie Wilson | Course: Inbound Marketing | Lead Generation, Operations, Resident Expert
00:04:58 | Work smarter, not harder with a solid inbound marketing plan. Other Videos in This Course ...
Module 3 – The Inbound Marketing Process

Module 3 – The Inbound Marketing Process

| Eddie Wilson | Course: Inbound Marketing | Lead Generation, Operations, Resident Expert
00:05:52 | Tips for how to put a process in place for your business. Other Videos in This Course ...
Module 4 – Attracting Inbound Marketing Traffic

Module 4 – Attracting Inbound Marketing Traffic

| Eddie Wilson | Course: Inbound Marketing | Lead Generation, Operations, Resident Expert
00:11:14 | Eddie shares proven strategies for getting noticed and generating traffic. Other Videos in This Course ...
Module 5 – Convert Inbound Visitors to Leads

Module 5 – Convert Inbound Visitors to Leads

| Eddie Wilson | Course: Inbound Marketing | Lead Generation, Operations, Resident Expert
00:08:21 | You have visitors, now what? Learn how to build a pipeline of leads. Other Videos in This Course ...
Module 6 – Convert Inbound Leads to Sales

Module 6 – Convert Inbound Leads to Sales

| Eddie Wilson | Course: Inbound Marketing | Lead Generation, Operations, Resident Expert
00:09:19 | Don’t let a good lead slip away! Discover proven methods for conversion. Other Videos in This Course ...
Module 7 – Turn Sales into Repeat, Higher Margin Customers

Module 7 – Turn Sales into Repeat, Higher Margin Customers

| Eddie Wilson | Course: Inbound Marketing | Lead Generation, Operations, Resident Expert
00:07:19 | Make smart use of time and money by learning ways to grow current relationships into long-term revenue generators. Other Videos in This Course ...
Module 8 – Analyze Your Inbound Marketing for Improvement

Module 8 – Analyze Your Inbound Marketing for Improvement

| Eddie Wilson | Course: Inbound Marketing | Lead Generation, Operations, Resident Expert
00:07:23 | There’s always room for improvement. Learn what to look for and what actions to take. Other Videos in This Course ...
Module 9 – How to Start Your Inbound Marketing Process

Module 9 – How to Start Your Inbound Marketing Process

| Eddie Wilson | Course: Inbound Marketing | Lead Generation, Operations, Resident Expert
00:05:16 | Tips to diving in and taking the first steps toward driving traffic, leads and sales. Other Videos in This Course ...
Module 1 – Introduction to Process Management

Module 1 – Introduction to Process Management

| Gary Harper | Course: Process Management | Fundamentals, Operations, Resident Expert
00:03:58 | In his course, The Importance of Process Management, Gary Harper helps you identify and eliminate single points of failure. He wants to help take your company and business to the next level. Learn about processes and how to go about process mapping so you can apply it and gain ground ...
Module 2 – Standard Operating Procedure Guides

Module 2 – Standard Operating Procedure Guides

| Gary Harper | Course: Process Management | Fundamentals, Operations, Resident Expert
00:06:47 | Gary is back to discuss Standard Operating Procedure Guides. Gone are the days of 500-1,500 page documents that sit on company shelves and accumulate dust. Gary helps us understand that these guides and documents are still very important, but they need to fit into the 21st Century and ...
Module 3 – Where to Start on Process Optimization

Module 3 – Where to Start on Process Optimization

| Gary Harper | Course: Process Management | Fundamentals, Operations, Resident Expert
00:05:18 | We have discussed a few options for getting your processes in place, but where do you start? In this episode, we go over how to organize and set up your systems through process mapping. From operational to sales/marketing and finances, Gary covers each of these. Other Videos in ...
Module 4 – Document Your Process Map

Module 4 – Document Your Process Map

| Gary Harper | Course: Process Management | Fundamentals, Operations, Resident Expert
00:07:01 | In today’s episode, Gary tells a story to explain why process mapping is so crucial. We need to figure out where we want to start and the different processes we want to include. He shows us how, using a professional software called Lucidchart. Other Videos in This Course ...
Module 5 – Make Your Process “Lean”

Module 5 – Make Your Process “Lean”

| Gary Harper | Course: Process Management | Fundamentals, Operations, Resident Expert
00:09:56 | In this episode, we learn about leaning out the process as an essential part of mapping and documentation. Documentation is very important, but leaning the process is a very important aspect. We do that by taking the process and finding ways to be more productive with it. In ...
Module 6 – Streamline Your Process, Streamline Your Map

Module 6 – Streamline Your Process, Streamline Your Map

| Gary Harper | Course: Process Management | Fundamentals, Operations, Resident Expert
00:08:07 | Gary explains how we will take everything we’ve learned in the previous videos and incorporate the changes into the map we choose. It is all about making it more streamlined. We will create a cycle time for this map and figure out how long it takes us to ...
Module 7 – Improving Efficiency

Module 7 – Improving Efficiency

| Gary Harper | Course: Process Management | Fundamentals, Operations, Resident Expert
00:07:23 | Once we have created our process, we have to focus on accountability. This gives us the opportunity to hold the process accountable to our expectations. We will learn about productivity reports so we can find out how long the process actually takes and how to find a way ...