Knowledgebase
All of Think Realty's extensive content archive is at your fingertips. Filter by media type and keyword to hone in on exactly what you need.
Knowledgebase
All of Think Realty's extensive content archive is at your fingertips. Filter by media type and keyword to hone in on exactly what you need.
Alex's core philosophy is simple: "You don't need more effort-you need more leverage." Guided by his personal motto Virtus in Actis ("Virtue in Action") and grounded in the principles of Prudence, Justice, Fortitude, Temperance, and Empathy, he delivers practical, no-fluff strategies designed to help investors build long-term wealth, not fleeting ...
The Authentic Marketing Entrepreneurs Are Craving
Marketing has never been louder than it is today, and that noise is wearing people out. Entrepreneurs who are already stretched thin are being pushed toward complex funnels, overly produced video hooks, and endless tactics that feel more like theater than communication. But something important is happening in the market. People ...
Measure What Matters: The Weekly Discipline That Transforms Any Business
Whether you’re a real estate investor, a private money lender, or a trades professional, one universal truth remains the same: you cannot improve what you do not measure. The size of your operation doesn’t matter. Your ability to track the right metrics directly influences how effectively you grow, how confidently ...
What We Build When We Build Each Other
Women in Private Lending is a group that is incredibly near and dear to my heart — not just because of what it has become, but because of why it began. Having mentors and people who genuinely lift you up can make or break a career. I’ve been incredibly fortunate ...
DSCR Loans vs Traditional Mortgages with Tom Ulrich
In this episode, Scott Ward and Tom Ulrich break down the key differences between DSCR loans and traditional mortgages, and why choosing the wrong one can slow down or completely stall your deal. They explain how DSCR loans are evaluated based on property cash flow instead of personal income, what ...
Marketing That Works: Lead With Value, Not Virality
One of the best aspects of marketing is the creative freedom it offers. You have the opportunity to be the director, producer, and often the face of your brand. Many people feel pressure to “go viral” to be successful, but that is not the goal, and it’s not necessary. What ...
Flips Are Coming Back, But Rates Will Stay Higher
Private Money Mortgage Rates: What Beginner Flippers Need to Know Coming into the new year As we move into 2026, private money lending remains a cornerstone of financing for real estate investors pursuing fix‑and‑flip projects. Unlike traditional bank loans, private money, whether accessed through a broker or a direct lender, ...
Maximizing Value from a Private Lending Trade Show
As we all know, Trade Show Conferences in the private lending space are more than networking events, what they really are, are opportunity accelerators. Whether you are a lender, broker, fund manager, or investor/borrower, the real value of a conference lies in what you extract from the experience and how ...
You’re Betting Against the House
Let’s get something straight: This ain’t a dodge—it’s the cold, hard truth. Quicker you accept it, the less likely you are to get taken for a ride by a would be bond market prophet. Everybody hopes to have an Interest Rate Medium. Problem is, the market’s drunk on predictions. Housing ...
For Speedy Sales, Spark the Senses
With the housing market in low gear right now, pulling out all the stops to sell a house quickly and for top dollar is essential for success. Real estate agents are using every trick of the trade to secure buyers, but sometimes the extra push comes not from staging, but ...
As a rental real estate investor, knowing how to evaluate the local rental market and set accurate rental rates is essential to long-term profitability. In fact, the rental rate should be one of the key calculations you make before buying an investment property. It’s also important to re-evaluate your rental ...
How Smart Structure Powers Affordable Housing Investments
The conversation around affordable housing has changed. What used to be considered a niche or mission-driven corner of the real estate market is now attracting serious attention from investors of every size— and for good reason. With housing affordability at crisis levels across much of the country, demand for quality, ...
Save Affordable Housing, Save the World
In today’s real estate landscape, affordable housing stands out as both a social responsibility and a solid financial opportunity. As home prices continue to rise faster than incomes, the need for affordable homes—those priced so low- to moderate-income families can afford them without sacrificing other essentials—has grown dramatically. This sector ...
Think Realty Magazine Nov-Dec 2025
+WHAT'S INSIDE Operations | Cut Taxes With Short-Term Rentals • Find Your Next Deal for Far Below Market Value • Market Shifts Mean Momentum • 100% Bonus Depreciation Is Here to Stay Design | For Speedy Sales, Spark the Senses Funding |You’re Betting Against the House • A Personal REI Journey ...
Renters Rush in as BTR Homes Beat Buying
With affordability fading and mobility prized, more Americans are renting homes they once aspired to own. The build-to-rent (BTR) sector is one of the strongest and most promising areas of the U.S. housing market right now. While new residential construction faces challenges such as higher costs and unclear regulations, the ...
DSCR rates may be about to move in your favor. Trying to time your refinance just right? That’s like trying to call the bottom of the stock market. It’s risky, frustrating, and nearly impossible. With that said, if you own single-family rentals, the next few months could offer the best ...
Licensing mistakes can sink you fast. When expanding into new markets, many real estate investors and private lenders operate under a common assumption: If it’s a business-purpose loan, licensing doesn’t apply. But that’s not always true, and getting it wrong can come with serious consequences. Licensing laws vary widely by ...
Skip the Down Payment to Flip Faster
Rehab Financial Group covers 100% of purchase and rehab costs so you can scale your portfolio without draining your cash. Discover game-changing real estate investment opportunities with Rehab Financial Group LP (RFG), your go-to partner for successful real estate investments. As shown in the example below using an interest rate ...
Lenders are still writing checks, but only for projects that pass today’s tougher tests. An obvious shift is underway in today’s commercial real estate market. High interest rates are in a state of limbo, making traditional property purchases more expensive and profits harder to come by. Many investors, therefore, are ...
100% Bonus Depreciation Is Here to Stay
The 100% bonus depreciation is back. It’s permanent. And it’s a big deal. On July 4, 2025, Congress passed the One Big Beautiful Bill Act (OBBBA), officially restoring 100% bonus depreciation and making it a permanent part of the tax code. The last few years were messy with phaseouts, deadline ...
Anyone selling you certainty is selling you something else too. Occasionally I call the market movement correctly based on price action/chart history on the MBS candlestick charts. I don’t have anyone screaming out my name as some market guru, so I am left to myself for any acknowledgment and compliments ...
Distressed Inventory Outpaces Buyers
With more auction volume to (finally) choose from, why are some buyers tapping the brakes? Scheduled foreclosure auction volume for the third and fourth quarters of 2025 points to more opportunities for investors and other buyers to pick up distressed properties at auction in the second half of the year, ...
Turn uncertainty into advantage with the right systems. If you’ve been in the real estate game long enough, you’ve learned how to ride the waves. You’ve seen booms inflate confidence and downturns reveal what’s been held together with duct tape and denial. But what separates you from the investors who ...
Find Your Next Deal for Far Below Market Value
Foreclosure properties offer larger margins, but be mindful of the risks. Whether you’re a homebuyer or real estate investor, foreclosure properties offer you the opportunity to purchase real estate at below-market prices. You can potentially save thousands of dollars, and this process often provides immediate equity and excellent investment potential ...
Affinity Real Estate Media (DBA Think Realty) Acquired by Scott Ward, CEO of WardCo
Transition Effective September 10, 2025 [Kansas City, MO] — September 15, 2025 — Affinity Real Estate Media, doing business as Think Realty, today announced its acquisition by WardCo, led by CEO Scott Ward. The ownership transition, effective immediately, positions Think Realty for continued growth and innovation under new leadership while ...
