Scott Ward interviews John Santilli, CPO of Unitas Funding, and a seasoned expert in real estate lending, focusing on ground-up construction, fix and flip projects, and innovative financing solutions. They discuss market trends, the importance of relationship lending, and how new investors can succeed in the real estate space.
Why Most Private Money Lenders Don’t Market — And Why That’s Your Opportunity
Marketing in private money lending doesn’t mean running Facebook ads or blasting cold emails. It means building a presence that earns trust before a conversation ever happens. That looks like a clear professional brand, consistent education-forward content, and a network strategy that positions you as a resource — not a salesperson.



















0 Comments