An agreement between a listing broker and a seller permitting the broker to represent the seller and the seller to also represent themselves. If the seller is able to make the sale without the assistance of the broker, then no commission is paid.
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Marketing in private money lending doesn’t mean running Facebook ads or blasting cold emails. It means building a presence that earns trust before a conversation ever happens. That looks like a clear professional brand, consistent education-forward content, and a network strategy that positions you as a resource — not a salesperson.
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