“Our mantra at PlanOmatic is to help our clients win. We help them think through challenging issues. We have data from our other clients and vendors, and with that, we can come up with some answers to their challenges,” said Tim Rose, data and integration manager at PlanOmatic.

PlanOmatic recently launched PlanOlabs, a research, data, and consulting hub for PlanOmatic. For years, the team at PlanOmatic has been working with real estate investors, which means they have access to endless data, process maps, and benchmark reports to support their clients’ efforts to streamline operations.

With this vast amount of information at its fingertips, PlanOlabs was born to coach, consult, and support clients in better managing their real estate investment (REI) portfolio.

How can PlanOlabs support your portfolio?

Improve Your Profit with Optimized Real Estate Investing

Let’s begin with a goal.

Is there a particular piece of your process that is falling short? As you think about your REI processes, you might find that an issue always arises during tenant turnover, maintenance projects, or another point in your process. Through client conversations, we learned that you had many questions that went beyond our photographing and virtual tour assets. You needed to know what to do with your aged inventory, who is accountable for tenant turnover, and so much more about your investment properties.

Today, we’re walking you through the PlanOlabs process and how we help our clients work through their unique challenges.

Workflow Optimization

The first step in optimizing your workflow is to identify which piece of the process needs to be improved. With that in mind, determine who is accountable for each step and where handoffs are taking place. Handoffs are usually the place where bottlenecks occur.

Once you understand the process and who is involved, look at how tasks could be centralized or automated to simplify the process.

Property Lifecycle Strategy

When Tim began building PlanOlabs, the first thing he did was create a property lifecycle map. No matter the issue, the solution to that problem can be found in the property lifecycle. Within the larger property lifecycle are smaller cycles for acquiring or building the property, renovating the property, marketing the property, tenant turnover, and creating an exit strategy. Each of these cycles can be streamlined in itself and that’s where the Workflow Workshop comes in.

During a Workflow Workshop, we work with our clients to paint a picture of what their workflow could look like. We identify the parts of the process that can be automated or streamlined to optimize the process.

One goal our clients often have is to reduce vacancy time. To accomplish this, you need to pre-lease. To pre-lease, you need professional photography ahead of time. If you have beautiful real estate photography completed at the beginning of your REI journey and you have a designated space to store those photos, you’re ready to go when it comes time to pre-lease your property during a tenant turnover.

Data Analysis and Visualization

PlanOlabs acquires its data from several places, but often real estate investors already have that information—they just don’t know how to use it. PlanOlabs takes your data, analyzes it, and determines where a process can be adjusted.

As an example, Tim had a client who had the data but didn’t know how to use it. The client knew they had a challenge with quick turnovers. They always found a large gap between a turnover and a new move-in but couldn’t pinpoint what was causing the issue. Their data provided the answer.

Tim analyzed the data they provided and learned there was a regional correlation. This issue was only happening in a few markets. So, with these insights, they were able to determine the best-performing markets, learn their process, and replicate it in the poor-performing market.

Industry Research

Another way PlanOlabs gathers data is through data mining. Data that is publicly available from competitors, vendors, and other investors is carefully researched to produce high-impact information. With this information, PlanOlabs can provide benchmarks for their clients who want to move up to that next tier in real estate investing.

Without benchmarks, you won’t know what success looks like.

If you’re new to this high tier of real estate investing, you’ll want to know what other investors are doing so you can be at their level. For example, 51% of institutional investors use professional photography, while only 30% of the overarching rental market uses professional photography. So, if you want to keep up with the institutional investor, you’ll want to do the same.

At PlanOmatic, our goal is to help our clients win. Whether winning looks like reducing vacancy rates or growing into an institutional investor, our data analysis and visualization, cycle optimization, and industry research will help you achieve those goals.

To learn more about PlanOlabs and how it can support you and your REI goals, visit www.PlanOmatic.com.


Kori Covrigaru is the co-founder and CEO of PlanOmatic, a provider of Property Insights, 3D tours, photography, and floor plans for real estate nationwide. The company’s full suite of property insights and marketing services allow SFR investors, owners, and operators to make fast, accurate and well-informed decisions throughout the property life cycle, including acquisition, renovation, and leasing. With a vetted network of professional contractors across the country, PlanOmatic ensures SFR investors, owners, and operators receive all orders within 48 hours. For more information, visit www.PlanOmatic.com.


Tags | Data
  • Kori Covrigaru

    Kori Covrigaru is the co-founder and CEO of PlanOmatic, a provider of quality photography, floor plans, and 3D to the single-family rental (“SFR”) industry with speed and at scale, nationwide. The company’s full suite of services allow SFR investors, owners, and operators to make fast, accurate and well-informed decisions throughout the property life cycle, including acquisition, renovation, and leasing. With a vetted network of hundreds of professional contractors across the country, PlanOmatic ensures SFR investors, owners, and operators receive all orders within 2.5 days.

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