A three-digit number used as a primary indicator by many lenders of how likely a borrower is to pay off a debt. Scores can range from 300 to 850. The higher the score, the more financially trustworthy a person is considered to be.
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Marketing in private money lending doesn’t mean running Facebook ads or blasting cold emails. It means building a presence that earns trust before a conversation ever happens. That looks like a clear professional brand, consistent education-forward content, and a network strategy that positions you as a resource — not a salesperson.
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