9 pages | 2,592 words | half hour read |


The crash of 2008. The rise of Millennials as the nation’s largest demographic. Uber, Airbnb and the emergence of the “sharing economy.” The American Dream is alive and well, but it’s changing rapidly. And for millions of people, these huge economic and cultural shifts have forever altered the very concept of “property.”

We used to live in a world where people bought homes with the intention of staying, and high- brow real estate investors bought properties to flip them for a quick profit. Now, renting is the new owning. Individuals and families are less interested in owning their homes. And regular Joes and Janes are buying and renting properties to build financial freedom for themselves. In short, the world is evolving from an elite world of “real estate” to a more accessible world of Rent Estate. And that’s a huge opportunity.

You’re probably thinking: What is Rent Estate? I’ve never heard that term before. Well, that’s what this Insider’s Guide is all about. We’ll walk you step by step through the process, so you can understand the nuts and bolts of Rent Estate—and figure out if life as a Rent Estate Investor is right for you. Specifically, we’re going to help you discover the answers to six important questions:

  1. What is Rent Estate?
  2. How is Rent Estate different from real estate?
  3. How can I make Rent Estate work for me?
  4. What financial costs and benefits can I expect?
  5. How should I approach owning and renting multiple properties?
  6. How do I take the next step?
Categories | eBook | Investment Strategy
  • Kevin Ortner

    Kevin Ortner is the President and CEO of Renters Warehouse, America's leading real estate investment services company. Kevin joined the company in 2009 when he opened the first Renters Warehouse franchise in Phoenix, AZ. His franchise had been consistently awarded with best-in-class business and culture awards. After working in many capacities across the organization, in 2015 Kevin was named President and CEO, helping Renters Warehouse through monumental growth nationwide and a majority share private equity investment. Kevin is a two-time honoree of the American Stevie Business Awards, Executive of the Year award (2015 and 2016) and received an International Stevie Business Award for his achievements as CEO of Renters Warehouse. His leadership helped the company become an honoree of the prestigious Inc. 500|5000 list of fastest-growing privately held companies in America ten consecutive years in a row.

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