Strategic virtual staging can help you transform your rental listings into irresistible homes that appeal to top-tier tenants.

The best way to maintain a steady cash flow is to fill your rental with high-quality tenants as soon as you receive a notice of vacancy. In 2024, the best and quickest way to get in front of applicants is to market your property online. You should list your property across popular online platforms, but make sure you portray it in the best light—literally.

The best way to capture the unique beauty of your rental is through strategic virtual staging; however, virtual staging is often an overlooked aspect of real estate marketing. Which rental will a tenant most likely apply for? Will they be enticed by a rental with poorly lit photos, discombobulated rooms, and no unique character or amenities? Or will they apply to the rental with high-quality photos featuring wide angles, optimal lighting, and the best amenities of the property? They’ll likely apply to the latter.

So how can you best stage your property?

Use High-Quality Photos

Make sure your photos are clear, properly sized, and of the best quality possible. A smartphone or digital camera can work perfectly here. Take your photos from a wide angle to capture the full size of each room in your rental. Don’t leave out key details such as high ceilings, windows, and closets. Open all the blinds and turn on all the lights in your rental for the best quality images and to convey a bright, inviting atmosphere to potential tenants.

If you don’t feel confident about your photography skills, consider hiring a professional to showcase your rental in the best light possible. The average cost of a real estate photographer is $150-$200 per hour.

Clean and Declutter

Remove any personal items and excess clutter from your rental before taking photos of each space. Consider hiring a professional cleaning service to ensure your rental looks move-in ready to prospective tenants. A clean rental also makes a good first impression and gives a tenant an idea of the care you put into their potential home.

Highlight Key Features

Each property is unique, so don’t leave out your rental’s best features! A beautiful view, nearby pool, fireplace, balconies, hardwood floors, unique tile, and large windows are all examples of features that absolutely should be highlighted in your virtual property listing. If you own a multiunit property, make sure to take photos of any common areas and third spaces tenants can spend time in.

Furnish and Add Details (Optional)

Furnishing your property and adding nice details is not essential to attracting great tenants, but it can definitely add some life and value to your rental listing.

If you want to upgrade your listing and are feeling creative, invest in some neutral and timeless furniture to complement the main rooms. Doing so can help your tenants imagine how they might use each space in the rental with their own furniture. Add small details such as fresh flowers, plants, decorative pillows, or tasteful artwork to give your property personality.

Next Steps

Now that you have a beautifully staged rental, upload your listing to TurboTenant. They’ll market your property online to more than 50 popular listing platforms such as, Apartment List, Redfin, and more. Advertising with TurboTenant is free, and each landlord averages 28 leads per listing.

The essence of effective real estate marketing lies in presenting your property in its finest form. Emphasizing cleanliness, decluttering, and showcasing your property’s unique features via high-quality, well-lit photos can significantly elevate your rental’s appeal, ensuring it stands out in a competitive market and attracts top-quality tenants.

Tags | Staging
  • Ava Johns

    Ava is the Digital Marketing Specialist at Turbotenant where she manages outreach efforts, their affiliate partnership program, and coordinates TurboTenant's presence at events across the country, while also writing content to educate rental property owners. Before TurboTenant, Ava managed communications for the Veterinary Technician Association in Colorado.

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