Calculating your potential for significant ROI can often be time-consuming and cause unwanted stress. When considering your next fix and flip, ensure you have the right tools to help you properly analyze your buy, hold, and sell costs before you jump in and make that financial commitment.

Work with a Lending Partner Who’s Just as Committed to Your ROI.

Whether you’re investing for instant income or holding your real estate investment for the long term, set your business objectives first and bring in the right partners to help you make an informed decision.

To get started, create your own profit calculator or find one online to help determine, list, and define your profit margins. A comprehensive template will also help to value the project today, define and track your costs throughout the project, and analyze financing options if that’s your chosen path.

Today’s market can be tricky. Account for unforeseen delays or material costs by including contingencies. Ensuring you think ahead about your profit margin or after-repair-values are critical steps to making good decisions. It’s best practice to prepare and calculate the return on your investment for flipping or financing options for long-term renting.

Stay Focused in a Competitive Market That Hasn’t Cooled Quite Yet.

Although real estate prices may have cooled in fourth-quarter 2022, availability of properties is still competitive. With existing homes selling at the slowest pace since 2012 (not including at the start of COVID), having an intelligent tool to help you stay focused can keep you more organized and ready to move faster than the competition when you find a property to invest in.

Mortgage rates continue to rise. Higher 30-year fixed mortgage rates of more than 7% will keep many from selling through 2023, mainly when they may borrow at around 3% or even less. The good news? By the end of 2023, 44% of economists and housing experts say the housing market will shift and bring more inventory back to the market.

Criteria Have Changed.

Be prepared to prove your experience, credit, and liquidity quickly. To qualify for a loan from a reputable lender, you’ll need to meet a few essential criteria to be taken seriously from the get-go.

1. Solid experience.

A reputable real estate lender will look at proof of experience as the No. 1 predictor to your success. That, along with a track record of financial capacity to take on a new investment, can go a long way.

2.Stable credit.

A history of good credit proves you can make timely payments on a loan and gives you a better chance at a lower interest rate. Make sure you’re regularly paying off any substantial debts, and steer clear of opening any new credit accounts for a while.

3. Liquid assets.

Being prepared to show proof of cash in your personal or business savings and checking accounts is imperative. Stock ownership and other liquid assets also help lenders see you have the financial wherewithal to sustain the project.

4. Income/Cash flow.

A few credible lenders offer lower down payment options if you are willing to file timely tax returns and prove out cash flow through bank statements. Although these are great options, the cost of 100% financing is proving you have disposable income to support real estate investing.

Start preparing to secure your real estate investment lending partner today. A true lending partner will not only understand your business goals but also want to do everything to help you navigate the process so you can realize your ROI. Create a solid business plan so you’ll have the checklists you need to itemize your costs, assign your milestones, and streamline your own house-flipping process.

John V. Santilli is the chief revenue officer for RFG. He joined the company in July 2019 and is responsible for all opportunities connected to its growth, including expanding the company’s sales channels to maintain its position as a leader in rehab financing.
Before joining RFG, Santilli had 25 years of lending and marketing executive leadership experience across multiple private and public marketing-dependent companies. He managed companies from startup to maturity, ranging from $2.5 million to more than $50 million in annual revenue.

Santilli earned a master’s degree in management from the University of Pennsylvania and a bachelor’s degree in business administration with a concentration in marketing from Drexel University.


Tags | ROI
  • John Santilli

    John joined RFG in July 2019, and is responsible for all opportunities connected to the growth of RFG. He is focused on expanding the company’s sales channels to maintain their position as a leader in rehab financing. Prior to joining RFG, John had 25 years of lending and marketing executive leadership experience across multiple private and public marketing-dependent companies. He had managed companies from start-up to maturity ranging from $2.5M to over $50M in annual revenue. John earned a Master’s Degree in Management from the University of Pennsylvania and a Bachelor’s Degree in Business Administration with a concentration in Marketing from Drexel University. He currently resides in Wynnewood, PA, with his three children, and enjoys family first, live music, and finding the perfect balance of work hard/play hard.

Related Posts


Submit a Comment