Asking constructive, thoughtful questions is a very effective skill that can guide you and your team to financial success. If you can apply a thoughtful question-asking strategy, this can empower you and propel your real estate business forward.

I’m a believer that the wealth process begins with our thoughts. Ever heard of the book “Think and Grow Rich” by Napoleon Hill? What is the first word? Think!! We need to take the time to think and get to know what’s going on in our head.

Unfortunately, we all get a little stuck in our heads asking ourselves negative, self-defeating questions.

  • Why does this always happen to me?
  • Why can’t I have what I want?
  • Why do I seem to keep ending up in the same place?
  • Why don’t I have any time?
  • Why can’t I seem to make more money?


These types of questions can disempower us. What have you lost as a result of this line of questioning? Every question we ask whether verbally stated out loud or thought of in our head, our unconscious mind is programmed to answer. This means when we ask a non-constructive, self-defeating question, our unconscious mind will answer it. 

So, what are some more empowering, galvanizing questions that can replace those? Questions that access possibilities and resources:

  • What do I want to experience?
  • What can I learn from this?
  • What is great about this problem?
  • How can I enjoy the process?
  • Where do I want to contribute?
  • What is another way I can make money from this?
  • What am I committed to in my life right now?


How can this help drive your business forward to reach the next level, and how does this apply to real estate investing? There are three things we gain from asking constructive questions of ourselves and others that can be applied in all areas of life, particularly real estate investing. 

Thoughtful questions help you gain valuable information and learn about people.

People don’t care how much you know until they know how much you care. Asking perceptive, insightful questions is a great way to connect with people, gain valuable information and show you care. Here are questions that build rapport:

  • Tell me about your investing experience.
  • Have you tried other ways to invest? 
  • Where do you want to invest?
  • What’s been most challenging for you?
  • What do you want real estate to do for you?


Questions, especially insightful questions, direct focus and open possibilities.

Great leaders know the power of asking great questions and how critical focus is in business.

I work with entrepreneurs who under stress will ask their team: “Why can’t you get this right?” “Why did you do that?” These questions direct focus toward failure. They disempower the team, lead to blame, excuses, stories, and ultimately defeat.

Compare this to other entrepreneurs who ask: “How do we figure this out?” “How do we come up with a creative solution?” “How can we stay on budget and get this done?” This line of questions directs focus toward success. It empowers the team to find solutions, innovate, use creative thinking, problem solve and move forward.

Who has the better chance of succeeding in their business? Are the questions you ask in your business and your life leading to excuses and blame, or solutions and possibilities? When you ask a better question, you get a better answer and a better result.

Great questions allow people to find their own answers.

At many points in your life, you’ve probably dealt with someone telling you what to do. Did you like it? Probably not. There is a huge difference in TELLING verses ASKING. When you ask a question, you are getting someone to think for themselves, which allows them to find their truth, solve the problem, and take action! 

As Tony Robbins says, “The quality of your life is directly proportional to the quality of the question you ask”. So, I have one last question…What will you do to propel yourself and your business forward this year?

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  • Deborah Razo

    Deborah Razo is Founder of the Women’s Real Estate Network (WREN), a community where women in real estate excel and empower each other. WREN shares experiences, resources and tools to help one another grow both personally and professionally. Contact Deborah at or learn more at

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