Dallas, Texas – Sometimes, the simplest things can have the biggest impact, especially when it comes to saving time and money as an active landlord. Active landlords, also referred to as “DIY landlords” by the property managers who specialize in serving them, such as Linda Liberatore of Secure Pay One, remain closely involved in the management of their rental portfolios and, as a result, directly and immediately benefit from automating any portion of their property management. Liberatore presented an hourlong training on saving time and money as an active landlord at the Think Realty National Conference & Expo in Dallas, Texas, on February 24-25, 2018.

“Active landlords are not necessarily ready to hand everything over to a property manager, but they still can benefit from looking at their operations and figuring out how to double up, get more maintenance done at less cost, etc.,” Liberatore said. Here are three of the tech hacks she suggested active landlords incorporate into their operations to maximize efficiency, minimize vacancies, and improve their bottom lines:

1| Keep Tenant Information in the Cloud

Liberatore observed that one of the easiest ways to share information and expedite the “onboarding” process for new tenants is to store all documentation for your tenants in a secure online location. “If you have all your tenant information in Dropbox, for example, you will always be able to access forms and paperwork with a swipe of the screen,” she observed.

2| Create How-to Videos for Common Maintenance Issues

“These videos demonstrate how to fix common maintenance issues like unclogging a toilet, changing a filter, and resetting a breaker,” Liberatore explained. “A lot of times, tenants will opt to resolve the issue themselves rather than wait on maintenance, which saves you time and money as well!” Liberatore also recommends creating a series of welcome videos for new tenants to ensure that all tenants hear the exact same message when they begin their lease. “This protects you from litigation and makes sure that your messaging is consistent,” she said.

3| Make Your Marketing Distinct

Liberatore noted that sometimes, a good hack will attract tenants instead of just maintaining existing relationships. She suggested taking a variety of pictures of available units and setting those pictures to music to make a short, advertorial video. “Just 30 seconds of video will get a lot more attention than just loading those same pictures into a slide show,” she noted. Keeping these videos on hand for marketing will help you minimize vacancies when tenants leave.

Don’t miss your next opportunity to attend a Think Realty National Conference & Expo in 2018, click here for the schedule.

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Categories | Article | Market & Trends
  • Carole VanSickle Ellis

    Carole VanSickle Ellis serves as the news editor and COO of Self-Directed Investor (SDI) Society, a membership organization dedicated to the needs of self-directed investors interested in alternative investment vehicles, including real estate. Learn more at SelfDirected.org or reach Carole directly by emailing Carole@selfdirected.org.

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