Many real estate investors struggle to have an online presence, despite two out of three homeowners conducting their home sale research online. Investors know that online marketing presents a...
Marketing
Effective Networking at Real Estate Investor Association (REIA) Meetings
Attending a networking event can induce dread, anxiety, and the cold sweats, but don’t be tempted to skip that local real estate investor association (REIA) meeting! The reality is that business and...
Best Marketing Practices for Investors
Often real estate business owners ask me how they can generate more leads. The other question they ask is closely related: What is the hottest new way to generate leads? While I do stay current with...
5 Keys to Effective Social Media Marketing Domination
As a real estate investor, you need leads to find deals, right? That’s the function of marketing. Done well, it can bring an abundance of opportunity to your investing business. Recently, Think...
3 Keys for Making a Splash in a New Market
Whether you are selling your first house or your 500th, nearly every investor fears that “what next?” moment. You’ve been marketing for leads and the process is working. The phones are ringing off...
5 Keys to Effective Social Media Marketing Domination
In the Netflix original series “Santa Clarita Diet,” actor Timothy Olyphant’s character (a realtor caught up in a sticky situation) discusses the perks of his job. “I work my own hours,” he...
What’s in a Name?
I know a lot about what’s in a name because I inherited a well-known, well-respected one. My father, motivational icon Zig Ziglar, went to great lengths to protect his reputation and his name. I am...
3 Tips for Using Virtual Assistants to Market Your Rentals
You may be the expert when it comes to your personal rental property portfolio, but that does not mean that you need to personally micromanage every aspect of the marketing campaign to fill those...
5 Email Marketing Statistics and What They Mean For Your Real Estate Business
You probably start each work day reading your emails, right? Have you ever wondered how many people do the same thing each day all around the world? Some estimates indicate that 100 billion emails...
9 Marketing Arsenal Must-Haves
In a business that focuses on the details, real estate investors may forget to step back and consider the big picture of their goals and how they plan to achieve them. Are you confident your current...
