The brilliant designer Paul Rand, who created logos for IBM, UPS, ABC, and many other companies, wrote in his book “A Designer’s Art” that “design is the silent ambassador of your brand.” Design is...
Design
Design
The 4 Essential Elements of a Successful Real Estate Project
When most people think about rehabbing a property, they think in terms of two main concepts: How much money they will make on the sale or generate in rent. How amazing the “after” pictures will look...
Labor and Materials Shortages Prompt New Approaches to Building and Design
Fix-and-flippers, new home builders, and build-to-rent contractors must feel like they’re caught in an endless loop of Groundhog Day. Although many builders and rehabbers had hoped 2022 would bring...
13 Design Trends for 2022
It’s 2022 and the world has been through quite a lot these past two years. We’ve seen supply chain issues; labor shortages; and changes in the way we live, work, and play. Home has become the...
Design is Crucial to Attracting Discerning Baby Boomers
It’s been well-documented that the single-family rental (SFR) business has been on a hot streak lately. Today, SFRs make up about 6% of all new homes being built in the United States. That number is...
Investing in Mobile/Manufactured Homes
I’ve had a front row seat to nearly four decades in the manufactured home industry. I started in the industry in 1982 by answering a newspaper ad to sell mobile homes at a dealership. In July of...
Inflation-proofing Your Renovation Budget
Real estate investors who renovate and redesign for retail are in the business for more than just numbers. Being able to see past layers of chipped paint, rusted hardware, and DIY fails to spot...
Home Design Is Everywhere
Taking on the challenge of flipping or remodeling an investment property can be daunting when it comes to the design side of it. Whether it’s your very first investment project or your hundredth,...
What to Look for When Choosing Floor Plan Software (and 3 Tips for Creating the Perfect Floor Plan)
Putting together floor plans is simple thanks to the myriad software solutions designed to streamline this process. Of course if you aren’t familiar with the market and you don’t know what separates...
5 Common Photography Mistakes When Listing Rentals
Do you shop more online or in-person? We’re willing to wager you often start your shopping journey online (like us). So do renters. Without standout photography, potential renters will skim over...
