Sherwin-Williams 2019 Colormix® Color Forecast | Think Realty
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Sherwin-Williams 2019 Colormix® Color Forecast

Sherwin-Williams ColorMix

New master palettes for all property types add personality, value.

This fall, the design and real estate investing sectors are closer than ever before thanks to the ubiquitous “real estate reality” shows dominating our television screens. Last year, American investors flipped a record-setting 207,000 single-family homes. At the same time, a single television network hosted more than a dozen real estate investing shows and skyrocketed into the top five cable networks for the year. This year, both sets of numbers are likely to be even higher.

As the population of individuals passingly familiar with real estate investing and design increases in volume, it becomes more important than ever for real estate investors to offer not just a good, solid physical structure in which to live but to design and showcase an attractive residence that also can be a point of pride for a resident or tenant.

Given that investors have lived by the motto, “paint it all neutral” for decades, the Sherwin-Williams annual Colormix® Color Forecast will be more helpful this year than ever.

“Every color has a character,” explained the 11-person “Color Team,” led by Sue Wadden, director of color marketing at Sherwin-Williams (yes, they have a color team of professional designers, analysts, and marketing professionals so you don’t have to) in the official video introducing the forecast. “Design should be a voyage,” she continued.

Wanderer
Wanderer
Shapeshifter
Shapeshifter
Raconteur
Raconteur
Naturalist
Naturalist
Enthusiast
Enthusiast
Aficionado
Aficionado

Essentially, the Colormix team spent the past year putting together a 42-color palette of color trends, including colors that they believe will continue to be popular or emerge as popular in 2019. Then, they placed these colors into six groups designed to be used together to create that voyage in any property.

However, as all real estate investors know, when you are creating an experience for an as-yet-unidentified resident or homebuyer, the process can get complicated. This is why the team also wrote general descriptions of the personality types each color story describes. For example, “Shapeshifter” (lower left) is about being a visionary and embracing technology, while “raconteurs” exhibit more creativity.

Each palette comes with a full set of more “neutral” options for the timid investor-designer that can be easily changed later if your buyer doesn’t love them but that offer continuity and a bit of a design element throughout the property. Each group also offers bolder options for accent walls and other “pops of color” that today’s residents, be they buyers are renters, are looking for to brighten their homes.


Learn more about the serious savings available to Think Realty members on paint and flooring from Sherwin-Williams here.