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Ryan Serhant’s Lessons of Business Success

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Television star and real estate mogul Ryan Serhant offers his million-dollar tips of the trade.

When Ryan Serhant, best-selling author and star of Bravo TV’s “Million Dollar Listing NY,” says he’s going to do something, he does it. Even if it means responding to emails at 3 a.m., he will always get the job done. Being true to his word doesn’t just mean he’s an incredibly nice guy with impeccable manners. This characteristic is only part of the reason why he is the #1 real estate agent in New York with the #1 team in New York and #3 in the nation, and has sold over a billion dollars in real estate in 2019.

Anyone in real estate knows it can be rough in the beginning. For Serhant, it was no different. While his numbers are undoubtedly impressive, he wasn’t always the superstar real estate agent he is today. When he first moved to New York City in 2006, he had a number of odd jobs including hand model and actor. Then, he got his real estate license in 2008 — on the same day Lehman Brothers filed for bankruptcy. In his best-selling book, Sell it Like Serhant, Serhant describes the difficulty he had in the beginning of his career and his thoughts about giving up real estate completely. He had no money — even his credit card was declined at a NYC bodega in an attempt to buy yogurt. Not even his colleagues offered any tricks to help land him on his feet.

Because Serhant had to figure out the crazy industry called real estate primarily on his own, he wants nothing more than for others to succeed. It’s why he put his secrets — the very ones that he uses every day — in his online course, which includes videos, interactive worksheets, and guides to help others master his sales techniques.

Selling a home, be it a luxury penthouse in Manhattan, or a modest ranch in Toledo, is one that realtors should want to do right. Of course, it’s also nice when you can make a living doing it!

Here are a few of Serhant’s expert tips to avoid common mistakes when selling real estate:

  1. Always know what’s next: Don’t focus on just one deal at a time. When you work multiple deals at once you always know what your next deal is because it’s already in the works. It takes the same amount of energy to work one deal as it does three or four because they are all  at different stages in the buying/selling process.

  2. Take an improv class…yes, seriously!: Ryan was a self-proclaimed “theater kid” and loves acting. He believes improv to be the secret weapon of sales and encourages his team (and you!) to do improv. It helps build confidence by improving your quick-thinking skills and when applied to sales, encourages the conversation in a positive direction.

  3. Network and make connections: It’s always a good idea to network wherever you go. At the gym, coffeehouse, your child’s school, or literally anywhere, try to make a connection with another person. Sales isn’t just about the sale, it’s about making a lasting relationship so you are top of mind when they are ready to sell.

  4. Don’t hide behind your phone: Many real estate agents would rather call or email than take the time to meet with their clients face to face. That small gesture of going the extra mile to meet in person can seal  the deal.

  5. Always follow up: Block out time in your day – every day — to follow up with new, current, and past clients. You’ll increase sales and keep things moving forward. As a side note, the follow up doesn’t just have to be about the sale, it could be about a movie you saw that you think the client might like, or it could be asking a client about their daughter’s dance recital. Real, honest, and sincere communication is key.

Serhant’s secrets are helping others in the industry, which aligns with Think Realty’s educational mission. In fact, Think Realty’s CEO Eddie Wilson talks with Serhant on an episode of the Think Realty Podcast. Stay tuned for more announcements and be sure to check it out to learn more real estate tips from this million-dollar real estate mogul!