The internet has certainly changed the way we do business for the better. With the use of smartphones widely adopted across the globe, almost all businesses are transferring to digital space. This is where the money and customers are.
Businesses are now investing in online marketing. It is the only way to remain relevant, build brand awareness, acquire and retain customers, and increase profitability. Marketing today is all about reaching potential customers online. This is why digital marketing is challenging and highly competitive. But to keep a steady flow of targeted traffic and convert prospects into customers, you need to equip yourself with adequate knowledge.
By doing this, you will learn everything you need to know, gain in-depth perspectives, and stay up to date with current trends to help expand your business.
Top Digital Marketing Resources Investors Must Focus On:
Blogs
Blogs are revolutionary marketing tools. You can think of them as mini-magazines that give individuals and businesses a dynamic vehicle they can use to promote their brands and services. Blogs help build brands and attract attention in a way that advertising cannot do.
Search Engine Optimization
SEO is a type of digital marketing that involves understanding what users are searching for in search engines, especially Google. The goal is to increase your brand visibility on the internet and make more customers find your business. SEO is one of the main drivers of organic (unpaid) traffic to websites. That is, you can rise above your competitors in organic search and drive more traffic to your website and online channels.
Online Courses
An online course is the delivery of instructional experiences using the digital network for interaction, learning, and dialogue. Although, it doesn’t require any face-to-face meetings with your customers. Online educational courses are very effective as they helps convince and inform potential customers of your expertise in your niche. The most important thing for an online course is for it to be engaging and to deliver a clear outcome.
Email Marketing
Email marketing has been one of the most popular and effective digital marketing strategies for businesses. With email marketing, you can engage, grow, and market your brand to your own list of subscribers; hence, increasing your chances of potential customers into paying customers.
Social Media
Most of us are familiar with social media platforms such as Instagram, Twitter, Facebook, and LinkedIn. These platforms are great for staying in touch with friends and loved ones. They are also powerful tools to grow your business. If you have an effective social media marketing strategy in place, you can reach more potential customers, engage existing followers, and drive traffic to your website. It can also be a great complement to your content marketing and paid social media advertising campaigns.
Video Marketing
Research has shown that nearly 90 percent of business owners say that video has increased traffic to their website. This is why you need to pay special attention and come up with an eye-catching and creative medium to publicize your brand. This marketing technique is one of the best channels to have more views not only on platforms like YouTube but also on social media and on your website.
Although creating amazing video content can be demanding, it is worth it. You don’t need any fancy equipment. All you need is a recording device, the topic you want to cover, and you are ready to go. You can then post these videos on your website, YouTube, and other platforms to generate views and traffic.
Podcasts
As of April 2020, there are over 30 million podcast episodes in existence and monthly podcast listening reached 37 percent that same year. Today, podcasts reach over 100 million Americans every month. And more than 77 percent of Americans 12 years and up are now familiar with podcasting. Podcasts present exciting opportunities for businesses looking to engage their existing followers and reach new audiences. Not only can brands promote their podcasts on social media, but Google is working to transcend voice/ podcasts to drive traffic as well. If you want to launch a successful podcast, you should cover topics that are of interest to your audience. Try as much as possible to provide valuable information and include a compelling call to action to entice listeners to learn more.
Winning More Customers
One of the best ways to win more customers is to convert users that have already shown interest in your brand. However, comprehending the ins and outs of digital marketing requires a great deal of dedication. It is more than merely gathering and understanding information. You must be able to implement everything and identify tactics that are the most suitable for your brand.
Every business is unique and requires unique solutions for growth. This is why you should seek professional advice before taking a step.
Shawn Tiberio is a Marine Corps veteran, serving 10 years of honorable service in the United States Marine Corps. With multiple deployments over the years and extensive training as an Ironman distance triathlete, entrepreneurship and mindset has become a must for Shawn. He is co-owner of Top Results Consulting, where he helps businesses and entrepreneurs grow and succeed. Check out his free master class and learn exactly how to target the correct prospects for your business at topresultsconsulting.com.
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