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Design and the Bottom Line


With an investment property, it is definitely a question of balance.

While investors traditionally are encouraged to remain inside a fairly unremarkable “box” when it comes to design decisions, Ken and Anita like to push the limits in their remodeling designs. “Historically, investors stay neutral because you do not know what a buyer will really like in a house. You use the same materials over and over because they are safe. Buyers know that now, though, and we find that we are nearly always rewarded with a higher dollar amount when Anita goes outside the box creatively with her design decisions on our flips,” Ken said.

“It’s important to remember that you are still an investor, though,” Anita added. “You are not designing for a homeowner. You are designing for an imaginary buyer.”

Here are a few of the Corsinis’ design suggestions for investors:

“You may not know your buyer, but you can get to know your neighborhood.” – Anita

Anita recommends always walking the street of the neighborhood whenever possible. “You cannot just look at a picture of a house if you are going to design this way. You have to get a feel for the neighborhood.” For example, the two recently painted a flip an unconventional color, green (as seen below). “That would not have worked in every neighborhood, but we were working in a neighborhood with a lot of historical charm,” Anita explained. “You can’t paint a house green if it is located in suburbia and everything is brick, but in this location the color made the house look brand new while retaining the historic charm.”


“Accentuate the home’s character.” – Ken

As it becomes harder to locate newer homes that fit the parameters for a profitable flip in many hot markets, a lot of older neighborhoods are prime locations for fix-and-flip investors. “Accentuate that old bannister. Build up that old front porch to be the best front porch (see porch and swing staging above) in the neighborhood,” Ken said.

“Don’t be afraid to push the limits with design.” – Anita

One thing that sets Anita’s design decisions apart from those of most other investors is that she is willing to push the limits with color, texture, and pattern. “With an investment property, it is definitely a question of balance,” she said. “You want to go just far enough outside the box where you do not look cookie cutter but still appeal to a wide enough audience that you have plenty of potential buyers.”

The two recently received an unexpected payoff for their willingness to get creative: One of their projects was written up in a local real estate magazine as an example of what real estate investors can do with design. “They made particular note of the fact that we are investors and we did the rehab and design ourselves,” Anita said.

Many of the Corsini’s favorite projects are featured on their television series, Flip or Flop: Atlanta. You can view episodes past and present here or see their portfolio of work at

Meet the Corsini’s in person at the Think Realty Conference and Expo in Atlanta, September 22nd. Tickets are only $55. Get yours today!