According to a new survey from Realtors Property Resource (RPR),  and the National Association of Realtors (NAR), about a third of real estate professionals spend about seven hours of their workday on their mobile phones. They’re not necessarily just checking Facebook, either. Respondents said they are using that time for client communication (93.6%), housing research (70.7%), and social media for work purposes (70.65%). They also reported arranging home showings, accessing their content management systems, doing financial calculations, and taking pictures for clients and listings as primary uses for their phones.

Tablets, Smart Phones, or Both?

Fewer than 5% of all respondents were neutral on the subject of mobile devices in their day-to-day work. About 85% rated mobile devices as “very important” and another 11% rated them as “important.” The remaining 5% were mostly neutral on the topic.

About a third of respondents said they do not use tablets to handle real estate business, but of the remaining respondents nearly half used an Apple device. Google and Microsoft devices accounted for about 9% of devices. 70% used an Apple smart phone and 28.55% used an Android phone. Fewer than 1% of respondents used a Microsoft device.

The report indicated “favorite mobile apps.” These results may be slightly distorted due to the study population.* In the study, respondents cited the following as their favorite mobile apps:

  • RPR
  • Homesnap
  • Zillow
  • ShowingTime
  • com
  • MLS apps
*Note on Methodology

This study was conducted with a body of respondents made up entirely of realtors.

 

Categories | Article | Market & Trends
  • Carole VanSickle Ellis

    Carole VanSickle Ellis serves as the news editor and COO of Self-Directed Investor (SDI) Society, a membership organization dedicated to the needs of self-directed investors interested in alternative investment vehicles, including real estate. Learn more at SelfDirected.org or reach Carole directly by emailing Carole@selfdirected.org.

Related Posts

0 Comments

Submit a Comment