Modernizing your master bathroom remains one of the most cost-effective room renovations to add value to your home.

And thanks to a recent survey of 1,144 U.S. homeowners on Houzz, a variety of trends have emerged that might maximize the return on your bathroom redo. Here are six of those trends to be aware of before you get started.

Keep Baby Boomers in Mind

Most Baby Boomer homeowners — those ages 55 and older — are now addressing aging-related needs amid their master bathroom renovations. About 56 percent of Baby Boomers surveyed say they’re addressing current aging needs or planning ahead for future needs. Nearly half of those surveyed change the bathroom layout and a third remove the bathtub — 47 and 34 percent, respectively. Other upgrades include such features as seats, low curbs, grab bars and non-slide floors in upgraded showers and bathtubs.

Gray Reigns King

Gray remains the most popular color for bathroom walls and floors, according to the survey. Gray cabinets are also gaining popularity, climbing from a 10 percent share in 2016 to 16 percent in 2018.

Special Features

More and more homeowners are revamping their master bedrooms with special features in mind. Popular premium features include dual showers, one-piece toilets, vessel sinks, and built-in vanities, according to the survey.

Metal Remix

More homeowners are mixing up metals in their bathroom renovations. About two in five renovating homeowners don’t match metal finishes across fixtures and hardware in master bathrooms. And of the 58 percent of renovating homeowners who do match metal finishes, the top options are matte nickel and polished chrome.

Selling the Farm

Farmhouse styles are becoming more popular with renovating homeowners, according to the survey. Farmhouse style — characterized by warmth, natural textures, and materials like wood or galvanized steel — has more than doubled in popularity, from 3 percent in 2016 to 7 percent in 2018.

Thinking Wholistically

The Houzz survey revealed that many renovating homeowners are thinking of a bathroom revamp in conjunction with a redo of their master bedroom. About half — 46 percent — of master bathroom projects also were accompanied by master bedroom renovations, according to the survey. More renovating homeowners are beefing up the size of their bathrooms, too, as about one in ten master bathrooms is the same size or larger than the master bedroom.

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  • Bobby Burch

    Bobby Burch is the Founder of Bobby Burch Creative, a small business storytelling studio. Learn more about and contact him at

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