When it’s time to sell or lease, getting your property in front of as many people as possible is important. But the key to success is getting your property in front of the right people—those who are looking to buy or rent in your area, and whose needs your property meets.

Even for professional real estate agents, listing a property in the MLS may not be enough. To get in front of your audience, you’ll need to leverage the familiar digital spaces your prospects are visiting—and they trust. Best of all, the sites discussed here offer free listings, so your marketing budget won’t be impacted.

Facebook Marketplace

Linked to your Facebook profile, Facebook Marketplace allows users to list homes for sale and for rent. Interested parties can search these listings using a filter that enables them to drill down by price or by the amenities they require, such as number of bedrooms.

For best results, create a business profile for your listings rather than listing them from a personal account, unless your personal page is dedicated to your professional real estate work. Interested parties will contact you directly through the Facebook app.

To list on mobile, simply visit the Marketplace page—denoted by a storefront icon—click Selling, and then Create New Listing. The app will allow you to add details about the property and upload photos.


Although Craigslist charges for certain listings now, it is still free for selling or renting real estate property. And because Craigslist has been around since the 1990s, people know about it and how it functions, which means you’re likely to get some great leads from it.

If you’re looking to find buyers or renters, visit the Craigslist page dedicated to your nearest city, and click Create a Posting. Then select Housing Offered and choose whether your listing best fits under Apartments/Housing for Rent, Real Estate by Owner, or Real Estate by Broker. The website will prompt you to add details via an easy-to-use form and allow you to upload photos.

Your potential clients will find your listing based on filters they set for price, number of bedrooms and bathrooms, availability, whether pets are allowed, laundry, and more. These filters can help screen potential buyers or renters before they contact you for more information.


With more than 175 million visitors per year, Zumper is a rental website that helps renters find their next new home, while providing landlords and property managers with tools they need to fill their listings quickly, particularly in larger metropolitan areas.

Believe it or not, you can list rental properties for free on Zumper and still take advantage of some of their leasing tools, as long as you own fewer than five units. Multi-unit owners will need to pay fees to list.

Like any other listing site, you’ll need to create an account to log in before completing an easy form describing the home you’re renting. You can also upload photos and indicate whether you need any of Zumper’s other real estate services, such as applicant screenings.


Renters using Google to search for a new apartment will see Apartments.com high on the search engine results page, meaning they’re more likely to click on it to explore the site. Its high search engine rankings make it an important place to list your apartments for rent.

Apartments.com offers a free listing service, with no fees associated with submitting a listing and no maximum on the number of properties you’re allowed to list. However, if you’re listing for a multi-unit owner or manager, you can purchase ad packages that can help your rentals stand out.

To create a free listing, click Add a Property in the upper right corner and begin filling out the form to share information about the apartment or house you’re listing. Add some compelling photos. Your rental property will be put in front of anyone looking for a home like the one you’re offering.

Other Digital Marketing Strategies

Working with a digital marketing agency that’s well-versed in social media marketing, PPC, and search engine optimization can give you an advantage over real estate agents or independent sellers who don’t. Going beyond these free listing sites connects you with a wider audience and keeps your name and brand prominent in their minds.

Jenifer Calandra’s decade of marketing experience in a range of industries gives her a unique perspective on strategy. A professional writer by trade, Calandra crafts the story of your brand to positively affect your website’s search engine optimization and authority with your target audience.

Voted Best Marketing Agency in Kansas City according to The Pitch, iFocus Marketing serves clients around the country with its extensive experience in property management and real estate marketing. The company’s in-depth analytics illustrate the return on your marketing investment.

  • Jennifer Calandra

    Jenifer Calandra’s decade of marketing experience in a range of industries gives her a unique perspective on strategy. An award-winning copywriter, Jenifer crafts the story of your brand to positively affect your website’s online presence and your authority with your target audience

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