Current homeowners who are planning to buy a new residence within the next decade say their kitchen preferences are changing. According to southeastern homebuilder Ashton Woods’ research, buyer preferences are shifting away from the dominant all-white kitchen motif. The all-white theme still places second, but buyers are looking for more distressed wood which comes in third.

Kitchen renovations are crucial to the success of an investment because, for most buyers, the kitchen will play a key role in their decision. According to a survey from, four in five buyers place the kitchen in their “top three most important rooms” list. According to a recent UCLA study, most people spend most of their time in the kitchen and living room.

“People like to spend time together eating and watching TV,” observed Curbed reporter Kate Wagner in her coverage.

Kitchens Come with Options

Fortunately, if a kitchen renovation is not in your plans, you can still make the room stand out to buyers. Even if you do not plan to stage the entire home, take a few minutes to get things looking bright and clean in the kitchen.

  • Clean out the refrigerator and the cabinets
  • Clear the counters (a staged kitchen will not necessarily be functional)
  • Organize the cupboards, drawers, and pantry
  • Consider putting out some fresh flowers, one or two cookbooks, or new dishtowels on the rack


Categories | Article | Market & Trends
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