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For time-strapped investors, lead generation can appear to be a juggling act fraught with challenges.
From sourcing prospects and persistent follow up to scheduling meetings and the due diligence that follows, a successful lead generation strategy entails focus, discipline, and follow through. Without proper processes in place, it’s likely that investors will hit snags along the way that will not only cost them time but also money.
Fortunately, for veterans and newbies alike, new technologies in real estate — like Realeflow’s lead management and marketing tools — are enabling investors to maximize their time and boost returns. Lead management tools have also expanded what investors thought was possible with their business, said Jason Kolodziej, communications director of Realeflow.
Think Realty recently sat down with Jason to discuss the common pitfalls among investors’ lead generation strategy and how to overcome them.
Stopping your marketing
One of the most common mistakes Jason and the Realeflow team see investors make is with flighty marketing.
Often times, investors will get a deal under contract and then, thinking that success is won, hit the brakes on marketing, Jason said. Effective marketing takes consistency and persistence, he added. Just because you’ve landed a fish doesn’t mean you should pull out your boat. Make sure that your marketing is reflective of your broader business goals and stay the course.
With Realeflow’s email marketing tools, users can set up a campaign in minutes to consistently deliver content through pre-written emails on a pre-set schedule. This will not only create more opportunities for investors but also keep more leads engaged and familiar with your brand.
Highly manual processes
Keeping a lead engaged is imperative, Jason said. That engagement, however, can be challenging when you’re handling email collection, drafting messages, sending mailers, following up, and scheduling meetings for potentially dozens of other leads. Juggling those tasks and slipping on just a few is where Jason sees many investors fail.
That’s where automated processes — such as scripts to collect leads, direct mailers, email campaigns, and follow-up communication — help save time and accelerate an investor’s business, Jason said. Embrace new technologies that can eliminate the tedious nature of lead management as well as generate more opportunities.
Through Realeflow’s tools, users can increase traffic to their real estate investing business and convert more leads using tested and proven marketing materials. All real estate mailers are developed by Realeflow’s designers and copywriters to directly engage and convert your target audience into deals. After the copy is finalized, Realeflow actually uses robotic machines with pens to “handwrite” the notes, offering a personal touch to the recipient.
Casting too broad a net
When you target a huge geographic area for leads, you’re bound to reap loads of opportunities — many of which aren’t worth your time. Investors frequently will focus on chasing as many leads as possible, instead of focusing on prospects with the highest potential to yield a deal.
“Leads are one thing, but qualified leads are another. You want a targeted lead — something that’s going to be a little hotter,” Jason said. “A lot of times investors are just throwing these huge, wide nets, hoping they’ll get something. Whereas, we help them create a more granular list to cast a smaller net for more qualified leads that will translate into more deals.”
Through Realeflow’s Leadpipe tools, investors can filter leads by absentee owner leads, high-equity leads, cash buyer leads, private lender leads, probate leads, and more. Once you create a targeted list, you can launch your marketing and outreach campaigns to quickly capitalize on the opportunities.
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