Employing connections to achieve your goals
Building a strong real estate social network does not happen on its own. To build a network that can help you achieve your real estate goals, you must be proactive in seeking connections. The most convenient medium to do this is social media.
Today, the average American spends an average of 5.4 hours a day on their phone. With easy access to social media platforms, you can leverage your real estate network for little to no cost. First, you can start by searching groups on Facebook that are similar to your real estate interests. Facebook will then list similar groups that might interest you, making it easier to find even more groups.
Keep in mind that the groups with fewer people are often more active and beneficial than the groups with thousands of people. After joining some groups, try to figure out what your goal is with them. Having a clear and concise goal in mind will help you navigate the different groups accordingly.
When chatting with others, you can figure out where they are in their real estate process. Some of these groups cater to the first-time house flipper, whereas others in the group have been in the business for years and can provide useful information to others. For house-flipping beginners, it is smart to refer them to content like “A First-Timer’s Guide to Getting First Deal Funded,” which provides helpful tips on how to start and grow your real estate business successfully. Many people in these groups do not know where to start and offering content to help them out can be a good way to nurture this connection.
Furthermore, when trying to grow your real estate network, it is essential to actively engage with the people in your network. Whether it is a “like” on their post or a comment on a photo, this shows them that you are looking at and valuing their content. It will also increase the likelihood that they will engage with your content, boosting the value of your account.
Providing useful content for these groups can also help you stand out. If you can find an interesting news article that pertains to the group you are in, you can spark conversation and create a dialogue in the community. The best social media outlet to do this on is LinkedIn. In addition to regularly posting updates, you can also join LinkedIn groups that have similar interests to yours.
After creating these valuable connections, it is important that you remain close to the contacts you’ve made. Whether it is following up on how their project is going or sending them a blog post that made you think of them, reminding them that you are interested will only make them inclined to work with you.