When Automation Meets Human Touch | Think Realty | A Real Estate of Mind

When Automation Meets Human Touch


Don’t let your CRM lose your qualified leads.

“How do I get more qualified leads?” As a mentor and leading expert in the field of real estate investing, this is one of the most frequently asked questions I get from new investors. While some authorities on the subject might lead you toward the next best lead generation source, my answer is less costly and realistically sustainable.   

You don’t need more leads! You need better touchpoints. 

If you don’t have a quality system in place for timely touchpoints, you’re flushing your leads—and the money you paid to source them—down the toilet. There’s no simpler way to put it. At the end of the day, you don’t need to generate more leads. You need to close more of the qualified leads that you already have coming in your door.   

It takes 6+ high-quality touchpoints to get 1 qualified lead! 

Are you giving up too soon? Based on a three-year study by the Harvard Business Review, it takes six or more touchpoints to get one qualified lead. The Online Marketing Institute (OMI) raises that bar and says you need between 7-13, or more, touchpoints per qualified lead. These studies also show that if you don’t respond within five minutes, your chances of closing on a lead decreases by 400 percent! You need to be fast and persistent! It’s nearly impossible to respond within five minutes to every lead without automated help. But with automation comes yet another major challenge. 

Over 90% of qualified leads are lost due to cold-automated CRM touchpoints.     

According to the OMI study, more than 90 percent of leads are lost due to touchpoints that lack human touch. People want to buy from people. Customers can smell cold automation tools from a mile away. And most CRM’s on the market use a one-size-fits-all method that can and will be noticed by your customers. You need something different.

You don’t need another cold CRM, you need a relationship investment tool. 

In real estate investing, time is a commodity and closing on qualified leads is essential for your success. You need automation, but you can’t afford to lose the human touch either. You need something built and customized by someone who knows what you do on a daily basis. This is why I built InvestorPO.   

IPO’s secret sauce—a proprietary multi-touch sales funnel that you personalize.

Through our proprietary multi-touch funnel system, you can automatically send personalized touchpoints that are uniquely different for sellers, buyers, agents, and wholesalers. With built-in intelligence, IPO sends the right number of touchpoints out at the optimum time for peak customer engagement. All of this works together to fortify strong real estate investment relationships so you can close more deals. Coupled with a headache-free conversion, IPO is the CRM that’s made specifically for real estate investors like you and me. You deserve a CRM that takes your business to the next level. And that’s exactly what you get with InvestorPO.

Learn more about InvestorPO here.