How to Design an Effective Online Marketing Campaign | Think Realty | A Real Estate of Mind
Investing Strategies

How to Design an Effective Online Marketing Campaign

Understanding the best digital strategies to boost business

Let’s face it, online leads are better leads. Online ads and social media promotion are becoming favorite business generators for realtors and investors. If you still think internet marketing is not that important for real estate firms, it’s time to divert your attention to the digital age.

Undoubtedly, you can reach out to more people and achieve your marketing and sales goals faster, on time, and with less cost with digital marketing. Here’s how to design an effective online marketing campaign for your real estate investing business.

#1 Identify Your Target Audience

You must understand that you are not selling your real estate to everyone. So, you must not spend too much money marketing your business to everyone. Narrow down your audience by keeping track of key metrics such as income, age, gender, and location.

#2 Outline Your Marketing Goals

Always start with understanding what you need to make your real estate investing business a success. The best digital marketing strategies for real estate investors involves online lead generation. You don’t have to delve into marketing immediately; you need to first identify the ways you can achieve getting more leads.

If your marketing goal is to attract more motivated sellers, start by setting an achievable milestone like increasing lead generation by 45 percent within three months. Once you outline your marketing goals, the next step is to track that progress.

There are lots of different analytic tools such as Hubspot Reporting and Google Analytics that help keep a track of your lead generation. By doing this, you can keep an eye on the number of leads you got in a given period, as well as your overall progress over time.

#3 Reevaluate Your Current Digital Marketing Tactics

This is where your content marketing, PPC, email marketing, and so on comes into play. This can be broken down into owned media, earned media, and paid media. However, it is worthy to note that a lot of online marketing is a pay-to-play game. The more you spend on paid media like Facebook ads and Adwords, the more money you will make in the long run. Reevaluate your digital marketing tactics and go for the one that suits your preference.

#4 Put It All Together

The most important media you have is your owned media. Because you created and own it, it is the truest form of content for your real estate investing business’s branding. For instance, let’s say you have a YouTube channel for your real estate investing business. Your videos should include your rehab process, property tours, and customer testimonials. All of this content is enough to generate engagement from your target audience.

You can use these videos in paid promotions. Get your testimonials to be featured in press releases, or use your property tours to re-target wholesalers.

#5 Finish It

After you have identified your target audience, set your marketing goals, and placed the best traffic source, you should begin to implement everything. Remember, content is critical. So, you must ensure that your content marketing game is top-notch to give you the right results.

As a business owner, you must understand that buyers are moved more by what they see. So, if you want to be in their faces, you must give them valuable information that will make them stick around.

It is safe to conclude that the best place to generate leads and attract prospects to your real estate business is via the internet. This is another reason why you need to bump up your digital marketing. At Top Results Consulting, we devise tactics including social media marketing, blogging, website optimization, landing pages, SEO, and more to provide value to your visitors, leads, and customers in order to attract, convert, close, and delight them.

One thing will definitely lead to another. This is why you have to employ the right methodologies if you want to get desirable outcomes. Your marketing game shouldn’t be a source of headaches for you.


Shawn Tiberio is a Marine Corps veteran, serving 10 years of honorable service in the United States Marine Corps. With multiple deployments over the years and extensive training as an Ironman distance triathlete, entrepreneurship and mindset has become a must for Shawn. He is co-owner of Top Results Consulting, where he helps businesses and entrepreneurs grow and succeed. Check out his free master class and learn exactly how to target the correct prospects for your business at topresultsconsulting.com.