Color and Quality at a Discount | Think Realty | A Real Estate of Mind
Business Fundamentals

Color and Quality at a Discount

Sherwin-Williams offers colorful solutions to spruce up your investment properties

On your next flip or rehab project, be confident in your color selections! Think Realty Supplier, Sherwin-Williams, has been committed to supporting homeowners and professionals with exceptional products and color expertise for more than 150 years. The company provides customers with resources to confidently choose colors, like their annual Colormix Forecast and for the past ten years, their Color of the Year.  

The 2020 Color of the year is Naval, a bold navy blue that has quickly become a “new neutral” according to Sue Wadden, Director of Color Marketing at Sherwin-Williams. “The use of color in interior design is changing—it’s not just about what a space looks like anymore, but the feelings a space can evoke. 

Wadden explained that Sherwin-Williams paints have smooth finishes and a more durable surface through an easy application process. Although that typically means a higher investment up front, property owners will save money down the road because they will avoid having to buy more coatings for repaints in the long run. 

In its long company history, the Sherwin-Williams brand has become synonymous with timelessness.  

Sherwin-Williams has perfected paint qualities such as washability, paintandprimerinone solutions, and technologies that help reduce odors and moisture to provide maximum durability for our customers. These types of features can help make the painting process easier for professionals, because we know quality paint starts with quality raw materials,” Wadden said. 

How to Pick the Right Color? 

With hundreds of choices, picking the right colors can be overwhelming. When it comes to choosing paint colors, you want to create a space in which homeowners can envision themselves living and that helps them feel at home. For the interior of a home, warm, neutral paint colors make a space feel more inviting while appealing to several different design styles.  

Wadden suggests Accessible Beige, a neutral choice with a gray undertone that works great with differing wood tones and open floor plans. Mindful Gray is a timeless warm, greenish gray that also suits a variety of spaces. 

When choosing a color for your property, I always recommend playing with color online with tools like our ColorSnap Visualizer, which can help test a color in the space before committing. We recently added an augmented reality feature to virtually paint the walls in a space as well,” Wadden said. 

When choosing exterior color palettes, Wadden encourages property owners to keep in mind the architectural style of the home.  

You can start by looking at the neighborhood to find inspiration and determine the direction of your color palette. Homeowners should consider their surroundings, too. If you have a beautiful backdrop of trees, consider colors that complement nature, such as navy or even black. If you live in a desert climate, dusty beiges and terra cottas may be a better choice for your environment,” she said.  

Painting your front door is one of the easiest and quickest ways to boost your curb appeal since this project does not take a lot of planning or preparation. If you want your front door to stand out, consider Oceanside or Begonia. For a more classic and elegant look, try Color of the Year Naval, or a true black, like Tricorn Black. 

 Color Trends 

 Homeowners and professionals are switching cool grays and whites for warmer neutrals and deep jewel tones that bring character and life into a space. Specifically, bold blues and greens are becoming more popular.  

 They are colors that come from nature, so they feel familiar and help anchor us as life pulls us in so many directions,” Wadden said. “In addition, the Play palette from Sherwin-Williams 2020 Colormix Forecast is rooted in a fresh white with pops of pink like Eros Pink, accented with rich blues and golds like Oceanside and Auric. Using any one of these hues can add a sense of fun and brightness to your home, perfect for summer. 

Think Realty featured the Play palette (pictured here) in the March issue earlier this year.  

For exceptional coverage and uniform finish, property owners can check out the new Emerald Designer Edition Interior Latex paint 

Professionals can choose from an expansive selection of 200 new hues divided into five designer color collections. Available in flat, satin and gloss sheens, Emerald Designer Edition is a great, high-performing choice with an exceptional finish,” Wadden said.  

More Than Paint 

Sherwin-Williams offers more than just materials for walls. The company also offers durable flooring options like Vinyl Plank, which particularly suitable for investment properties. Vinyl plank has quickly gained popularity and has become a mainstay in the flooring industry, replacing carpet in many homes. 

Vinyl plank has come a long way since appearing in 1933. Today’s vinyl plank options are much higher quality than even what was available five years ago. Modern vinyl plank stands up to heavier traffic volumes and is easier to maintain than its predecessors. Additionally, water-resistant finishes are becoming more sophisticated, with many manufacturers now selling 100 percent waterproof vinyl plank. 

One of the biggest benefits of vinyl plank is its longevity — the average life of vinyl plank is 10 or more years.  

This enables a better return on investment for property owners than many other flooring options and is why around half of the top real estate investment trusts in the country are installing vinyl plank at properties in varying scales. For homes that are frequently replacing carpet during resident turnover, vinyl plank is a good option,” said Justin Brazie, director of marketing-applicators and decorative products at Sherwin-Williams. 

Another significant benefit of vinyl plank is the variety of colors, finishes and textures, with many high-end styles offering the look and feel of stone, wood and ceramic tile. Currently, gray is the color of choice for many, with natural, wood-colored options not far behind. This product variety helps to provide an even better investment for property owners as occupants look for stylish, trendy options that also help to justify higher selling prices.  

Think Realty members can save up to 50 percent off paint and receive wholesale pricing on flooring at Sherwin-Williams stores nationwide.