Suni Goff

  • Suni Goff’s passion for Real Estate remodeling design and talent for insightful, well-researched writing are the cornerstones of a prolific, successful career spanning 20 years in the Real Estate marketing and rehabbing world, as well as ghostwriting numerous professional articles, educational programs and books for eleven Best-Selling authors.

What the Heck Is Lead Generation, Anyway?

What the Heck Is Lead Generation, Anyway?

For many investors, new and experienced alike, deciding which lead generation source is the best option can be a daunting task. There are a few ways to simplify the process and bypass unnecessary headaches. The process begins with a clear understanding of the following: Exactly what lead generation is (and ...
Become a Strategy Savvy Investor

Become a Strategy Savvy Investor

We’ve all done it. At some point, we’ve driven by the house with the abandoned vibe and thought, “Man, somebody should buy that and turn it into a (insert: restaurant, boutique, salon, office, remodel, etc.).” Some of us may even have momentarily considered doing it ourselves. That’s the voice of ...
Rethink How You Market and Grow Your Business

Rethink How You Market and Grow Your Business

| Article | Operations, Sponsored
Marketing is one of the most important aspects of any business. Everything we see is marketing. Everything we do is marketing. If we want to drive more sales, perfecting the craft of great marketing is paramount. Think about it. At this very moment, someone is surfing the internet, reading a ...
Inflation-proofing Your Renovation Budget

Inflation-proofing Your Renovation Budget

Real estate investors who renovate and redesign for retail are in the business for more than just numbers. Being able to see past layers of chipped paint, rusted hardware, and DIY fails to spot potential brings a satisfaction beyond the paycheck at the close of a deal. The manifestation of ...
What the Heck Is Lead Generation, Anyway?

What the Heck Is Lead Generation, Anyway?

For many investors, new and experienced alike, deciding which lead generation source is the best option can be a daunting task. There are a few ways to simplify the process and bypass unnecessary headaches. The process begins with a clear understanding of the following: Exactly what lead generation is (and ...