John Alexander

  • John Alexander is an active real estate investor of over 30-years and a best-selling author who has trained tens of thousands of real estate investors nationally since 1994. His latest books published this year are "Living Trusts for Real Estate Investors" and "Flipping High-End Homes Using Lease-Options and Leases." Learn more at


White-Letter Marketing Basics

| Article | Operations
I have used letters to reach motivated sellers and find leads on deals for more than 25 years. While many real estate investors have moved away from white and yellow letters (more on the color distinction in a minute) to postcards, I find that my target audience responds better to ...