Carol Sours

  • Carol Sours is the chief brand strategist at Rivet, a strategic marketing, design and digital development firm serving clients around the globe from their studio in Kansas City, Missouri. Rivet led the development of the Think Realty brand, including design, messaging, and strategy. The Rivet team has niche expertise in brand development in the real estate investment and services industry. Learn more at


Who Are You?: A Branding Exercise

| Article | Operations
Tell me, who are you? (Do you have that 1978 classic by The Who in your head? You’re welcome.) More specifically, who are you when it comes to your brand? Does your target market know your brand? Are they perceiving your brand the right way? Managing that perception—your message and ...