The markets for apartment rentals and home and condo purchases usually move in opposite directions. A strong housing market is generally accompanied by soft rental markets and vice versa. However, as the real estate market recovered and housing demand steadily increased over the past decade since the financial crisis, the housing market saw significant price growth. And, importantly, instead of trending in the opposite direction, demand for rental real estate kept pace—bucking conventional wisdom.

This parallel path between home and rental growth continued during the pandemic as the desire for more mobile working, learning, and living space grew out of lockdowns, social distancing, and work- and learn-from-home initiatives. The result has been the rise of both the rental and the ownership markets to record highs in 2021.

Why is multifamily in a good spot?  Even as the demand for homeownership has grown, there will be continued growing demand for apartments because of a lingering supply shortage—especially in the lower and middle tiers. This has been the case since the financial crisis. Now, with construction delays and a lack of new supply, rental demand isn’t expected to wane anytime soon.

On the homebuying front, affordability is creating growing challenges for many households and is likely to slow home price appreciation. Home price growth may moderate in 2022, but houses and townhouses still are not affordable for most Americans. Should mortgage rates rise further, we could see even slower home growth.

Although home prices are expected to taper, multifamily rents, on the other hand, are not expected to slow. This is due to the sector’s resilience and the gap between supply and demand.

The multifamily segment was relatively resilient during the 2020 recession, with low vacancy rates and high rental collection rates, despite the negative impact of lockdown measures and remote working arrangements.

Global investment firm CBRE expects declining vacancy rates over the next 12 months, which will lead to solid rent growth. Continued labor and materials shortages and the expiration of eviction moratoriums only strengthen the prediction for rising rent prices.

Multifamily has demonstrated its resilience through two recent and significant crises: the global financial crisis and the pandemic. Now, with inflation fears mounting, multifamily investments seem to be ideal for tackling this next crisis.

With ongoing supply shortages, vacancies are of little concern, especially in the affordable and mid-level housing sectors. As we saw in 2021, as prices rise and rents along with them, demand remains stable, making multifamily the ideal asset for a recession-proof and inflation-insulated portfolio.


Kyle Jones is the founder and Key Principal of TruePoint Capital LLC, a private equity firm focused on owning and operating value-add multifamily assets and ground-up construction.

Jones is responsible for overseeing all aspects of the company’s financial activities, operations, and investor relations.Jones is also a co-founder of American Grid, a residential appraisal management company.

Prior to being a full-time investor and entrepreneur, Jones worked in the corporate world in the high-tech sales industry for 13 years and worked for multiple Fortune 100 companies throughout his career. 


  • Kyle Jones

    Kyle Jones is the founder and Key Principal of TruePoint Capital, LLC, which is a private equity firm focused on owning and operating value-add multifamily assets and ground up construction. Kyle is responsible for overseeing all aspects of the company’s financial activities, operations, and investor relations. In addition to TruePoint Capital, LLC, Kyle is a co-founder of American Grid, which is a residential appraisal management company. Prior to being a full-time investor and entrepreneur, Kyle worked in the corporate world in the high-tech sales industry for 13 years and worked for multiple Fortune 100 companies throughout his career. Kyle is also a true family man. He’s been married to his wife for 12 years, and they have 3 amazing kids.

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