A non-institutional lending entity that may be an individual or a company. Private lenders may also be called “non-bank lenders” and tend to lend based not only on conventional creditworthiness but also on the value of the collateral and other more custom considerations. Find out more about private lenders (and find a reputable lender) with the American Association of Private Lenders.

Think Realty Podcast #346: Surviving Crashes, Fueling Growth: Inside Velocity Mortgage Capital
What does it take to not only survive but thrive through the dot-com bust, the 2008 crash,...
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