The Property Machine Behind the Portfolio: Inside Genstone Field Services with Deanna Alfredo
What happens after the deal closes? For real estate investors managing SFR portfolios at scale, the real work begins the moment you own the asset — and that’s exactly where today’s guest has built her career.
Scott Ward sits down with Deanna Alfredo, Senior Vice President of SFR Services at Genstone Field Services, to pull back the curtain on one of the real estate industry’s most essential — and often overlooked — sectors: property field services.
Formerly known as ZVN Properties, Genstone Field Services was founded in 2004 and is a nationally recognized, minority-owned firm that has grown into a powerhouse of end-to-end property solutions. Named #593 on the 2025 Inc. 5000 list of fastest-growing private companies — #19 in Real Estate and #17 in Ohio — Genstone delivers property preservation, inspections, single-family rental maintenance, and turns management nationwide.
Deanna brings over two decades of experience in property management, maintenance, and preservation. At Genstone, she leads the national SFR Services division, overseeing operations, tenant-occupied maintenance, and turn processes across the United States. Before stepping into her SVP role, she founded and operated Property Maintenance, Inc., a Michigan-based full-service property preservation company, and served as President of the National Association of Mortgage Field Services.
In this episode, Scott and Deanna discuss:
- What Genstone Field Services actually does — and why it matters to lenders and investors alike
- How GFS delivers end-to-end property solutions backed by a network of more than 5,000 vetted professionals Genstonefieldservices
- The full scope of services: property preservation, repair & rehab, hazard claim recovery, and inspections for both residential and commercial properties RocketReach
- How Genstone fits within The Fay Group — an integrated real estate and mortgage services platform managing more than $46 billion in assets Glassdoor
- What “turns management” really means at scale — and how operators can protect their NOI
- Deanna’s entrepreneurial journey and what it takes to lead at the national level in a male-dominated industry
- How private lenders and note investors can leverage field services to protect collateral and reduce risk
Whether you’re a private lender, SFR operator, or real estate investor managing a growing portfolio, this conversation will change how you think about asset protection and operational excellence.
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