A legally binding agreement that allows a buyer the option to purchase something at a predetermined price on or before a predetermined time. These options have real value and may be bought and sold independently of the purchase item in most cases unless the option excludes this.
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Marketing in private money lending doesn’t mean running Facebook ads or blasting cold emails. It means building a presence that earns trust before a conversation ever happens. That looks like a clear professional brand, consistent education-forward content, and a network strategy that positions you as a resource — not a salesperson.
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