A property representing a potential deal for an investor located without the property being formally listed for sale. Off-market deals may include pocket listings, which are not listed on the MLS, as well as leads generated by mailings and other forms of motivated-seller solicitation.
Marketing in private money lending doesn’t mean running Facebook ads or blasting cold emails. It means building a presence that earns trust before a conversation ever happens. That looks like a clear professional brand, consistent education-forward content, and a network strategy that positions you as a resource — not a salesperson.
The next chapter for private real estate lending is about visibility. For those who want to help shape that future, now is the time to join WPL and be part of the conversation driving capital into our industry. Bringing more women into private lending and lending more broadly is not only about representation. It is an opportunity for all of us to learn from one another, widen the network around our industry, and build stronger relationships across lending, asset management, legal, servicing, banking, and institutional capital. As more women enter these spaces, the industry gains new perspectives, new connections, and new pathways for long-term growth.
The Great American Wealth Trap Why Your "Investment Property" Is a Sitting Duck Everyone told you...
In this insightful interview, Ruby Boulanger, Chief Marketing Officer at Fortra and co-founder of Women in Private Lending, shares her journey in marketing, industry insights, and leadership lessons. Discover how her passion for the industry, the importance of mentorship, and the role of AI are shaping her career and the future of private lending.
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