Jennifer Calandra

  • Jenifer Calandra’s decade of marketing experience in a range of industries gives her a unique perspective on strategy. An award-winning copywriter, Jenifer crafts the story of your brand to positively affect your website’s online presence and your authority with your target audience

Can Real Estate Marketing Be Effective and Affordable?

Can Real Estate Marketing Be Effective and Affordable?

| Article | Operations
Here’s how digital tactics help you use your budget wisely and reach your audience. The exclusive new luxury community you’ve been working on is finally pre-leasing, and it’s time to find residents to fill available units. You hope that people have driven by and seen the impressive construction for the ...
How Social Media Thought Leadership Generates Leads

How Social Media Thought Leadership Generates Leads

The right strategy and valuable content positions you as an industry expert and A credible community innovator. You could become an influencer on social media. No, not the kind of influencer who produces click-bait content, but rather the kind of influencer who thoughtfully shares ideas and expertise in real estate ...
4 Things You’ve Never Considered About Your Website’s Design

4 Things You’ve Never Considered About Your Website’s Design

| Article | Operations
You’re a property management expert, which means you know the ins and outs of running a profitable real estate venture. But not many property management experts also can say they’re website design experts. Because of this, there are a few key factors involved in web design you may never have ...
6 Tips for Finding the Perfect Marketing Partner

6 Tips for Finding the Perfect Marketing Partner

| Article | Growth, Operations
Whether you’re trying to sell real estate, rent luxury properties, or both, you need a smart marketing strategy on your side. To get in front of your target audience and make conversions, partner with an agency you can trust, has experience in your industry, and who show you which channels ...
How to Leverage Social Media to Promote Rental Properties

How to Leverage Social Media to Promote Rental Properties

| Article | Fundamentals, Operations
The best business advice you’ll ever get is to market where your audience is. With 70% of American adults on social media, according to the Pew Research Center, it’s a prime channel for advertising many products and services. To get your rental properties in front of your target audience, take ...
Marketing on the Go

Marketing on the Go

Homebuyers have ditched the newspaper classifieds for something far more high-tech: the internet. If you want to leverage the internet fully, it isn’t enough to integrate your MLS with real estate aggregators like Zillow or Trulia. To get the best-qualified leads on homebuyers and sellers, try these six mobile marketing ...
How to Write Compelling Rental Property Descriptions

How to Write Compelling Rental Property Descriptions

In its most recent Rental Housing Finance Survey, the census bureau counted 48.2 million individual rental units in the United States. With new apartment buildings going up seemingly every month, that’s stiff competition for your clients’ rental units. Some real estate agents are going the extra mile to fill rental ...
Free Listings for Your Real Estate Property

Free Listings for Your Real Estate Property

When it’s time to sell or lease, getting your property in front of as many people as possible is important. But the key to success is getting your property in front of the right people—those who are looking to buy or rent in your area, and whose needs your property ...
Instagram-Worthy Staging and Photography

Instagram-Worthy Staging and Photography

House staging and well-composed photos go together like peanut butter and jelly. A single ingredient just doesn’t hit the spot the same way. A perfectly-staged house without photos — or photos of a cluttered home — won’t cut it if you’re looking to sell a property quickly or start a ...