A People Business | Think Realty | A Real Estate of Mind

A People Business

People are the lifeblood of all real estate businesses

As a real estate investor, you can’t get around the fact that you need people. You need sellers, you need buyers, and you need everyone in between in order to make deals happen. People are the lifeblood of every good business. People can make or break your success, and investing your time in the right people can mean everything. Especially if you dream of building a real estate empire! 

“It’s not what you know. It’s who you know.” 

Before you roll your eyes, think about it. While this isn’t an absolute statement—since it does require knowledge and action to be successful—it’s still a true statement. This is why you see pictures of rich people partying together on each other’s yachts plastered all over social media. 

Do they all happen to love the ocean that much? 

Nope! In fact, I’d venture to guess that 33 percent of them had to take a ton of Dramamine in order to simply attend an event at sea. But it’s worth it because they know the importance of surrounding themselves with people smarter and more successful than them. 

I don’t know anybody with a yacht. Does that mean that I won’t find success? 

It’s not about the yacht. I used that as a figurative example to describe successful people who have built great wealth. Or more simply put, America’s one percent. 

So, what keeps 99 percent of our population from closing this gap? 

Is it bad luck or circumstance? 


The gap is wide, because changing the way we think is harder than making excuses. 

The way we think is what keeps that gap wide open. Many of us think in “impossibles.” After all, how many of us thought that the one percent made millions or billions of dollars? If you had to make millions or billions of dollars, that would seem a whole lot more impossible than taking a $100,000 bite out of that gap each year for five years to exceed $421,926. Right? 

When the 99 percent hear the phrase, “It’s not what you know, it’s who you know,” they think differently than the one percent. They think about how they’re not fortunate enough to be connected with “the right people.” They might blame it on their upbringing, where they live, their financial status, or a million other factors that keep most of the population stuck in the 99 percent. 

The truth is that every person has control over what they do with their time. And spending time investing in forging relationships that are positive, that lift you up, and that push you outside your comfort zone is always possible. 

No matter who you know today, or who your family knows, forging new relationships is always possible. You just need to tear down that wall in your mind that says it’s not.